311 – Becoming an Employer of Choice

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Business owners talk a lot about marketing and attracting new clients. But did you know that equal effort should be put into becoming an attractive employer, too? 

Knowing how to make you and your business the number one choice for talent is a crucial part of ensuring business growth. When you understand how to communicate with people before, during, and after the hiring process you can better assess if they’re a good fit for the company and the role, and what you can do to make them more productive and happier in the long run. 

Whether that’s adding incentives, adjusting work culture, or giving out trainings, becoming a choice employer can easily be attained with these simple tips. 

In the final episode with Tony Fraser-Jones, we talk about how you, as an employer and entrepreneur, attract and keep the best talent to scale and expand your business.

What’s Discussed In This Episode:

0:00 The Opportunity Assessment   

5:03 Your Employee’s Worth

7:28 Marketing to Future Team Members

8:10 Having a Well-organized Business

9:58 Telling Your Story

14:09 It’s a Sales Process

15:26 Role of Incentives

18:25 Being a Better Leader 

About Our Guest

Tony Fraser-Jones is the founder and managing director of Profitable Tradie. Over the last eight years, Profitable Tradie has worked with over 254 businesses and specialised in helping plumbers, electricians, and other tradespeople make more profit and create freedom from their business.



Books mentioned in this episode: 


Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

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