316 – The YouTube Strategy of An Up and Coming Landscape Gardening

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Thinking of ways to step up your landscaping or trades business? Creating winning content is the key!

Regardless of the industry your business belongs to, YouTube videos, website articles, and podcasts can help you gain more clients. Now that we are in the digital age, people go to the Internet to know more about a particular business.

So what does that mean?

As someone who runs a business, you must give your target market valuable content where they can learn more about you and the services you offer.

But how can you create content that informs, entertains, and persuades your target audience?

Learn the answers to that question as I chat with Odyssey Landscapes’ Taylor Lukic about content strategies. Make sure to tune in to this episode to learn how to get started with your video content and come up with photos and videos that help you get referrals and more clients.

Developing winning content is developing business success. Hit that play button now!

What’s Discussed In This Episode:

0:00 Opportunity Assessment   

1:55 Welcome back!

4:46 An insight to Taylor’s business

5:52 The evolution of the content creation dynamic

9:02 How Taylor’s YouTube channel gained positive feedback

12:59 Getting referrals from other tradies

14:56 Ways to start video content

20:10 Creating content that addresses problems

30:30 Capturing photos or videos is part of the project’s process

33:55 Keeping your content interesting

40:31 Answering FAQs through content

45:17 Being creative as a trade business owner

47:36 Tips for tradies

52:23 Biggest objection Taylor got

About Our Guest

Taylor Lukic is the owner of Odyssey Landscapes, a successful Landscape Construction Company on the Sunshine Coast QLD.  He started his business five years ago and has grown it from himself to 15 staff and has experienced the challenges of scaling a Construction business. He’s a passionate Landscaper & business owner seeking to improve the landscape industry as a whole. He’s recently started a Youtube Channel to talk about all things Landscaping.

Resources:

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Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in! 

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    Reviews

    The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

    Peter Cox Business Man

    Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

    Ben Hern Business Owner

    I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

    Ché Henton Customer

    I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

    Michael Mullinax Construction Company Owner

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