Thinking of ways to step up your landscaping or trades business? Creating winning content is the key!
Regardless of the industry your business belongs to, YouTube videos, website articles, and podcasts can help you gain more clients. Now that we are in the digital age, people go to the Internet to know more about a particular business.
So what does that mean?
As someone who runs a business, you must give your target market valuable content where they can learn more about you and the services you offer.
But how can you create content that informs, entertains, and persuades your target audience?
Learn the answers to that question as I chat with Odyssey Landscapes’ Taylor Lukic about content strategies. Make sure to tune in to this episode to learn how to get started with your video content and come up with photos and videos that help you get referrals and more clients.
Developing winning content is developing business success. Hit that play button now!
What’s Discussed In This Episode:
0:00 Opportunity Assessment
1:55 Welcome back!
4:46 An insight to Taylor’s business
5:52 The evolution of the content creation dynamic
9:02 How Taylor’s YouTube channel gained positive feedback
12:59 Getting referrals from other tradies
14:56 Ways to start video content
20:10 Creating content that addresses problems
30:30 Capturing photos or videos is part of the project’s process
33:55 Keeping your content interesting
40:31 Answering FAQs through content
45:17 Being creative as a trade business owner
47:36 Tips for tradies
52:23 Biggest objection Taylor got
About Our Guest
Taylor Lukic is the owner of Odyssey Landscapes, a successful Landscape Construction Company on the Sunshine Coast QLD. He started his business five years ago and has grown it from himself to 15 staff and has experienced the challenges of scaling a Construction business. He’s a passionate Landscaper & business owner seeking to improve the landscape industry as a whole. He’s recently started a Youtube Channel to talk about all things Landscaping.
Resources:
- The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow
- Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
- Check out Odyssey’s Landscapes’ website http://www.odysseylandscapes.com.au/
- Visit Odyssey Landscapes’ YouTube channel https://www.youtube.com/channel/UC3W_jwB8zIY8sI-_9ycQApA
- Check out the first part of our podcast with Taylor Lukic https://www.thesiteshed.com/taylor-lukic
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.
Thank you for tuning in!
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