361 – Part 2: Simple Tips to Improve the Quality and Engagement of Your Videos

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In this episode of The Site Shed podcast, we’re excited to welcome back Cassie Daniels of Build by Creative Media to discuss the second oart of our podcast series called “Marketing your Trade-Business Using Video in 2023” with the topic of “Simple Tips to Improve the Quality and Engagement of Your Videos.” Whether you’re a trades business looking to improve your online presence, or just someone looking to make better videos, this episode is packed with valuable insights and practical tips.


Cassie is a seasoned professional in the video production industry, and she shares her wealth of knowledge on how to create videos that are engaging, informative, and visually appealing. She begins by discussing the importance of having a clear message and call-to-action in your videos, and how to effectively communicate that message to your target audience.

One of the key takeaways from this episode is the importance of planning ahead and being prepared before you start filming. Cassie stresses the importance of knowing your audience, creating a script or storyboard, and having the right equipment and lighting to ensure that your videos look professional.

Another important aspect of creating great videos is the editing process. Cassie talks about how to effectively use editing software to improve the quality of your videos, and how to add special effects and music to make your videos more engaging.

Overall, this episode of The Site Shed podcast is a must-listen for anyone looking to improve the quality and engagement of their videos. Cassie’s insights and practical tips are sure to help you create better videos that will help you stand out in your industry and connect with your target audience.

So, tune in to this episode and learn how to improve the quality and engagement of your videos by following these simple tips. And don’t forget to subscribe to our podcast so you never miss a future episode.

Discussion Points: 

00:00 Intro
00:20 Welcome to The Site Shed
03:15 Who is Cassie Daniels
07:45 Why do you need a content strategy
09:22 The 5-Step Strategy Framework
11:07 Importance of setting your goal in marketing your business
13:30 What are the challenges that are stopping you from achieving your goals?
14:23 Getting clear with your audience
22:00 Know the message you want to say


Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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