126 – Using Storytelling To Engage Your Audience

Subscribe: iTunes | StitcherRSS
Subscribe: iTunes | Stitcher | SoundcloudRSS

It’s time to engage your audience using the age old art of storytelling.

Learn how to implement the ultimate storytelling framework into your organisation today.

How did this episode come about?

At a recent business workshop I attended in Sydney, I learned of a podcast that contained a brilliant framework to telling a great story. After doing some more research I found myself totally immersed in learning as much about an art form that literally dates back to the beginning of mankind – storytelling.

The history of storytelling

History clearly shows us a common pattern of storytelling, that is evident in many different forms, throughout many cultures.
The Indigenous Australian Aboriginal people were masters in story telling in the forms of rock paintings, corroboree (an ancient method of combining story with music and dance) and campfire storytelling.

In fact, back in episode TSS074, indigenous role model Ben Stainer talked to me about how his ancestors used to use storytelling to navigate.

Cultures right across the globe have been using storytelling for centuries. The Chinese, the Japanese, the Vikings, the Persian Empire and of course the Egyptians are very well known for telling amazing stories using their hieroglyphs and detailed carvings.

Are you telling your story?

I was interested to learn in my recent discoveries that pretty much every story that we come across, old and new – follow a similar framework with a similar structure.
The reason that successful stories follow a similar framework is because as humans, we’re wired to respond to stories in a certain way. if you can get good at adopting the same framework, it will mean that you’ll become the master of getting your message through to your ideal customers.

So here we are today and my question to you is how are you telling your story?

At Tradie Web Guys and The Site Shed, we work with tradies & contractors all day, every day. I can honestly tell you that 95% of the businesses that we work with really struggle with telling their story.

For example, when I ask our new building clients what they do, they tell me they build reliable homes at an affordable price.
Or they tell me they do renovations and build decks and pergolas.

What they should be telling me is that they transform homes into the ultimate living space. Or, that they help bring families together.

My sources for this podcast

The framework that I go through in this episode came from a recent podcast I heard on the ‘Perpetual Traffic Podcast’, with guest Donald Miller from StoryBrand [here’s the link to the episode].

Donald is a world renowned expert on the topic of storytelling and has written many books on the topic. A couple of which I have downloaded.

I reached out to Donald to see if he’d be able to appear on the show, however he is in the middle of (another) book launch that has him pretty tied up at the moment. He did say he’d be happy to come on the show once the mayhem dies down a little though, so we can all look forward to that.

Anyway, I hope you can all go and apply this framework to your business. It would be the defining point in successfully communicating your message to the people that are out there looking for you 😉

You can check out Donald and StoryBrand at the following links.

Story Telling framework from The Site Shed

I hope you enjoy this episode and once again, PLEASE leave us a review at iTunes | Stitcher | Soundcloud, or YouTube.

Leave a Reply

Your email address will not be published. Required fields are marked *


Search past episodes of The Site Shed.

The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

Subscribe To Our Audio Podcasts!

Share This

Advertise With Us

If you think you’ve got a product or service offering that could benefit our audience, we’d love to hear from you! 
Complete this form to let us know a little more about your business, and the type of promotion you’re interested in and we’ll get in touch.

We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. By clicking “I Accept” on this banner or using our site, you consent to the use of cookies unless you have disabled them