362 – Part 3: Overcoming Mindset Blocks Around Creating Videos and Being on Camera

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In this episode of The Site Shed podcast, we are excited to welcome back Cassie Daniels of Build by Creative Media to discuss the topic of “Overcoming Mindset Blocks Around Creating Videos and Being on Camera.” This is the final episode of our podcast series called “Marketing your trade-business using video in 2023”.

Cassie is a seasoned professional in the video production industry. She discusses the importance of mindset when it comes to creating videos and how to overcome fear, self-doubt, and other negative thoughts that can hold you back.

One of the key takeaways from this episode is the importance of understanding that everyone has a unique perspective and that your videos don’t have to be perfect to be effective. Cassie encourages listeners to embrace their individuality and to focus on their strengths when it comes to creating videos.

Another important aspect of creating great videos is the power of storytelling. Cassie talks about how to use storytelling to connect with your audience, and how to use storytelling to create an emotional connection with your audience.

Overall, this episode of The Site Shed podcast is a must-listen for anyone looking to create videos in their trade-business. Cassie’s insights and practical tips are sure to help you overcome mindset blocks and create videos that will help you stand out in your industry and connect with your target audience.

So, tune in to this episode and learn how to overcome mindset blocks and create videos that will help you market your trade-business in 2023. And don’t forget to subscribe to our podcast, so you never miss a future episode.

Discussion Points: 

00:00 Intro
00:20 Welcome to The Site Shed
03:15 Who is Cassie Daniels
07:45 Why do you need a content strategy
09:22 The 5-Step Strategy Framework
11:07 Importance of setting your goal in marketing your business
13:30 What are the challenges that are stopping you from achieving your goals?
14:23 Getting clear with your audience
22:00 Know the message you want to say


Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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