270 – Profit First for Tradies – Author Conversation

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Managing the financial aspect of the business always brings in headaches, especially among those who are not familiar with financial terms and processes. Usually, what most tradies and founders do is just leave these issues for accountants and bookkeepers to handle, avoiding it altogether. However, as a responsible business owner, there is a need to know and somehow grasp what is going on in the financial aspect of your business. This is easier said than done especially because of communication barriers between the two parties. 

In today’s podcast, we will be uncovering Katie Marshall’s book, Profit First for Tradies. Katie is a certified profit first coach who helps tradies, in particular, manage their finances and how to coordinate with their accountants and bookkeepers effectively while following the profit-first framework. In this podcast, we will also discuss the importance of financial literacy across all ages and professions. 

If you want to know more about this framework and its direct and indirect effects to your business, tune in to this episode now!

What’s Discussed in This Episode:

  1. Katie’s professional background [02:49]
  2. What is profit first? [05:24]
  3. Why Katie wrote the Profit First for Tradies book [07:07]
    • Importance of financial literacy [09:50]
  4. It gets worse before it get better [12:27]
  5. The perspective of profit first [15:00]
  6. The framework raises the red flags [16:29]
  7. Profit first reports based on balance sheets and reports [18:56]
    • Identify and separate the accounts [20:08]
  8. Allocate an appointment with yourself [23:03]
  9. Break down a vision into actionable steps [26:05]
  10. Indirect positive effects of the profit first framework [27:31]
  11. The shift that makes a client interested in checking their finances [30:21]
  12. Tradies, accountants, and profit first [31:37]
  13. Katie’s tips for tradies [35:17]

About the Guest:

Katie Crismale-Marshall started out as a financial planner before she encountered the profit first framework. She, now, is a certified profit first coach and is the newly acclaimed author of Profit First for Tradies. She manages a bookkeeping business, Efficient Tradie, that primarily focuses on helping tradies with their bookkeeping to make it efficient and simple. With this framework, Katie sees how her clients change their view about bookkeeping, from avoiding it to checking into it closely.



Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in! 

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The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

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