Discussion Points:
00:00 Intro
00:44 Welcome John Horn
03:30 Having the right keywords in your Google Ad campaign
06:30 Advantage of incorporating page and organic strategy
07:00 Thoughts on the new Google Algorithm
10:10 How to remain compliant with Google’s Policy
11:05 Why your Google Ad account gets suspended
15:30 Google’s data collection and its legalities
18:03 Handling call tracking and recording on Google Ad
21:50 Budget realities in Google Ads
24:10 Local ad service opportunities for smaller businesses
26:50 Mitigating Google exposure (monopoly diversification)
29:00 What changes to expect from Google in 2023
33:17 Understanding your budget on Google Ads
35:51 Maximising the lifetime value of leads
41:32 Best practices on running a Google Ad
43:00 Time expectation on Google Ads
Resources:
- Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net
- Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
- Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
- Stub Group Website – https://stubgroup.com/
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