365 – Google Ads in 2023: Strategies for Staying in Google’s Good Books

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In 2023, Google Ads remains a powerful tool for driving traffic and sales to your business. However, with increased competition and stricter rules around ad compliance, it’s important to stay in Google’s good books to ensure the success of your campaigns. In this podcast episode, guest host John Horn of StubGroup shares his strategies for staying on the right side of Google and making the most of your ad budget.
John covers a range of topics, including Google ad account suspension, compliance issues, data source and collation, call tracking and recording, best practices, and budget management. He also shares tips on how to make your ads stand out in a crowded market, and how to target your ideal audience with local ad services.
Whether you’re new to Google Ads or a seasoned pro, this podcast episode offers valuable insights and practical tips for maximising your ad performance in 2023. Join John as he shares his expertise on the latest trends and strategies for staying ahead of the game and driving results for your business.
Discussion Points: 

00:00 Intro
00:44 Welcome John Horn
03:30 Having the right keywords in your Google Ad campaign
06:30 Advantage of incorporating page and organic strategy
07:00 Thoughts on the new Google Algorithm
10:10 How to remain compliant with Google’s Policy
11:05 Why your Google Ad account gets suspended
15:30 Google’s data collection and its legalities
18:03 Handling call tracking and recording on Google Ad
21:50 Budget realities in Google Ads
24:10 Local ad service opportunities for smaller businesses
26:50 Mitigating Google exposure (monopoly diversification)
29:00 What changes to expect from Google in 2023
33:17 Understanding your budget on Google Ads
35:51 Maximising the lifetime value of leads
41:32 Best practices on running a Google Ad
43:00 Time expectation on Google Ads


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