TSS071_Finding Your Niche

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Finding your niche will help customers find you!

Series: Becoming an Industry Expert

Cohost: Erin Haskell from HeatingHelp.com

Becoming an Industry Expert Overview.

You may remember back in episode TSS060, when Dan Holohan, who is well regarded as the worlds leading expert on heating joined us on Toolbox Talks. Dan’s journey is nothing short of remarkable. He’s (so far) the author of 18 books on the topic of heating, and the website heatinghelp.com receives millions of views every month, however it wouldn’t have gotten to where it has without his amazing daughter Erin.

When I last spoke Dan, he told me that Erin has taken the business to levels he never thought possible. After recording this series with her, I can see what he meant. Erin has an amazing knowledge of the online space and has been able to impart her skills into the business, thus turning it into a total machine.

Never before have we had someone on the show that can truly claim to be a world renowned expert in their industry/niche, so sit back and take some notes, because this is gold.

Episode 1, Finding Your Niche

If you try to be everything to everyone, you’ll end up being nothing to anyone!

We’ve all heard the saying before, however it’s never been more true. Heating Help have niched themselves perfectly as the worlds leading authority on heating and it’s for sure a testament to their success.

In this podcast, Erin talks to us about how to find your niche, how to market yourself and how to build authority. She also dispels the myth that niching yourself loses you work in other areas, which is a message that I have been preaching for a long time.
If you can niche yourself at something in particular, you’ll be amazed at how many windows it can open up in other areas. Often the perfect way to introduce other skills is by being really good at one.

Enjoy episode one and please leave some comments below, or a review on iTunes.


Folks, head across to HeatingHelp.com and check out the weekly newsletter. It’s full of awesome, industry relevant content and stories. 

You can also reach Erin at:
Email: [email protected]
Social: @HeatingHelp

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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