377 – Brushstrokes to Success: The Art of Scaling a Painting Business

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In the competitive realm of the painting industry, scaling a business requires a unique blend of skill, strategy, and vision. Discover the secrets of scaling a painting business in this blog post, featuring the expertise of Mike Balding, owner of Absolute Painting. Benefit from his invaluable insights and wisdom on the topic. We’ll learn effective methods, advice from professionals, and helpful tips that can help painting business owners and contractors improve their businesses. From defining your unique message to mastering efficient operations, we unravel the key elements that contribute to a successful and thriving painting business. Let’s embark on this journey of growth and unlock the brushstrokes to success in the dynamic world of the painting industry.

Developing Habits for Success: A Mindset Towards Growth

Success is not merely a stroke of luck but a result of intentional habits. Mike Balding emphasised the importance of doing everything properly and cultivating a mindset of growth and success. Discover how adopting the right habits can transform your approach to business, enhance your professionalism, and set you on the path to excellence in the painting industry.

Defining Your Unique Message: Standing Out in a Noisy Marketplace

In a crowded marketplace, having a clearly defined message is crucial for businesses to stand out. Mike Balding shared the significance of differentiating yourself from competitors by communicating your unique value proposition effectively. Observe a specific instance in which a customer employed a unique approach to pre-plan and define the parameters of a remodeling endeavor, resulting in a memorable impact on their patrons.

Understanding Personality Profiles: Unlocking Interpersonal Success

The book “Personality Plus” offers profound insights that can be applied to all areas of life, including business. Mike Balding shared how this resource helped him and his family identify strengths and weaknesses. Explore the practical applications of understanding personality profiles, and learn how it can guide your interactions with colleagues, clients, and even family members.

Building a Business Beyond Yourself: Operating Independently of the Owner

A successful painting business should be able to operate seamlessly even in the absence of its owner. Mike Balding recommended a timeless book that offers new insights with each read, empowering business owners to create systems and processes that enable independence. Discover the challenge of completing the 75 Hard programme and the unique surf and learn programme that has captivated participants this year.

Proof of Services: Building Trust and Rapport with Clients

Building trust and rapport with clients is a cornerstone of success in the painting business. Mike Balding highlighted the increasing quality of content being shared and emphasised the importance of showing and proving services rather than solely relying on verbal communication. Learn how to enhance your marketing efforts by leveraging proof of services and creating a strong foundation of trust with potential clients.

Informative Content: A Resource for Customers

Informative content plays a pivotal role in establishing credibility and expertise in the painting industry. Mike Balding stressed the significance of having informative content readily available on your website for customers to refer back to. Discover how this approach can improve your marketing numbers and create an ecosystem that works seamlessly to attract and engage clients.

Telling Your Unique Story: Differentiating through Authenticity

Every painting business has a unique story, and Mike Balding encouraged business owners to embrace and share that story authentically. Explore the importance of telling your own narrative, connecting with clients on a deeper level, and showcasing the values that make your painting company an anomaly in the industry.

Understanding Individual Personalities: Effective Communication and Team Building

Successful communication and team building rely on understanding individual personalities. Mike Balding emphasised the importance of comprehending the unique traits of team members and clients to ensure effective interactions. Discover how placing the right people in the right roles can enhance collaboration and contribute to the overall success of your painting business.

Reverse Engineering Goals: Mapping the Path to Success

Progress takes time, and achieving goals requires a well-thought-out plan. Mike Balding shared insightful strategies, such as taking dedicated time to jot down ideas without distractions and utilising resources like books to help manifest goals. Explore the power of reverse engineering to map out your path to success in the painting industry.

Creating a Stellar Onboarding Process: Reducing Buyer's Remorse

The onboarding process plays a crucial role in reducing buyer’s remorse for both business owners and service providers. Mike Balding discussed the recent relaunch of their onboarding process, featuring video funnels to welcome new clients and ensure a seamless experience. Discover the human element behind buyer’s remorse and how making new clients feel confident about their decision is essential for long-term success.

Key Takeaways

  1. Cultivate habits that promote growth and success to elevate your painting business.
  2. Define your unique message to stand out in a noisy marketplace and leave a lasting impression on clients.
  3. Understand personality profiles to enhance interpersonal relationships and communication effectiveness.
  4. Build a business that operates independently of the owner by creating systems and processes.
  5. Leverage proof of services to build trust and credibility with potential clients.
  6. Provide informative content for customers to refer back to, establishing your expertise.
  7. Embrace and share your unique story to differentiate your painting business authentically.
  8. Understand individual personalities for effective communication and team building.
  9. Reverse engineer goals to create a clear path to success.
  10. Develop a stellar onboarding process to reduce buyer’s remorse and foster long-term client satisfaction.

With these key takeaways, you’re equipped with valuable insights to drive success in your painting business. Be sure to check out the full podcast episode to delve deeper into the discussions with Mike Balding of Absolute Painting. Stay tuned for more inspiring conversations on The Site Shed podcast, designed to empower tradies and contractors in their professional journeys.

Ready to dive deeper into these topics? Don’t miss out on our full podcast episode with Mike Balding. Click the button below to start listening!

Video Discussion Points: 

00:00 – Coming Up
00:21 – Tradie Web Guys
01:22 – Welcome Michael Balding
03:53 – How Absolute Painting started
05:02 – Partnership success depends on valuing each other.
06:53 – Book guided business growth through personality assessment.
13:51 – Read books, focus on business, 75-day challenge.
19:36 – Painting company with unique story and values.
27:30 – Practice makes better creative content delivery.
31:33 – Longer sales cycle benefits from content marketing.
38:11 – Smooth onboarding reduces buyer’s remorse effectively.
41:30 – Create org chart, plan to meet goals.
45:18 – Do everything right; becomes subconscious mechanism.
55:08 – “Powerful book on personality profiles”
58:52 – High standards boost customer satisfaction in business.
01:03:40 – Get 30 Leads in 90 Days

  • Get 30 Qualified Leads in 90 Days! LEARN MORE HERE
  • Learn more about the CRM that DOES IT ALL for your trade business! CLICK HERE 
  • Join a global community of 6000+ trade professionals. JOIN HERE
  • Absolute Painting – VISIT THEIR WEBSITE HERE
  • Get connected with Mike Balding at [email protected]
  • Get social with Absolute Painting on YT: @absolutepaintingkansas FB, IG, Twitter: @absoltehousepainters

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