Optimizing for an Ever-Growing and Juicy Sales Pipeline

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Part Two – Optimizing for an Ever-growing and Juicy Sales Pipeline

Series: How To Grow Your Business 30% Year Over Year With Predictability
Guest: Ryan Groth from Sales Transformation Group

Growing a business, especially with a target growth of 30% year over year, is not an easy feat. Thus, business owners need to employ exceptional strategies to turn their target growth into actuality. Sales pipeline optimization is one of the best ways to achieve this growth.

In the second episode of the series, Ryan discussed what businesses need to know about sales pipelines and how it can help them grow. Owners, especially those who are just starting in the business world, need to be relatable. Potential customers need to see that businesses engage with the community because they have other goals aside from profit. When potential customers see this, they become more eager to transact with such companies.

This episode is excellent for those who seek to grow their business or for those who enjoy learning new business strategies.

If you also want to optimize and to grow your business, you may listen to these episodes:

  • TSS187 – Creating strong referral partnerships – [LINK]
    TSS186 – How to make the most out of your network – [LINK]
    TSS185 – Building your referral team – [LINK]


About this podcast, ‘Optimizing for an Ever-growing and Juicy Sales Pipeline’

Podcast Highlights:

  • 05:52 – Definition of a sales pipeline
  • 08:29 – Importance of a good sales pipeline
  • 09:36 – Definition of juicy pipeline
  • 12:20 – Importance of referrals
  • 14:33 – Importance of community engagement
  • 17:16 – Importance of networks
  • 22:53 – Account development meeting framework or DM
  • 26:51 – How to optimize your pipeline
  • 28:25 – LinkedIn as a powerful tool

After engaging with the community, businesses need to have great content online. Exceptional online content will then drive traffic to their businesses’ sites; thus, attracting the right customers. Ryan emphasized that companies need to smartly use platforms such as LinkedIn for their businesses’ optimization.

Use a sales pipeline tracker to gauge performance and to make necessary adjustments if the need arises. Having a framework such as an account development meeting or DM is also a great help for businesses to track their networks for future referrals.

These referrals are exemplary assets to the company. By having constant referrals through networks, business owners gain new customers without having to actively find them, which means fewer used resources but more payout for the business.


About Ryan Groth

Ryan Groth is the founder of Sales Transformation group. He is an entrepreneur, a former professional baseball player, and a certified family man. After his first encounter with contracting, Ryan did not want to take over the family business and instead pursued a baseball career. This became his breeding ground, where he developed his work ethic and commitment to growth. After a fruitful mentorship with a roofing contractor, where he learned all about contracting sales organizations, he started to implement his learnings while teaching and consulting. Eventually, Ryan founded the Sales Transformation Group and is continuously working to help contractors transition from a family business to a professional contracting sales organization.


If you enjoyed this podcast and this series, please take 5 to leave us a review:

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Matt Jones
Founder at The Site Shed
I'm the facilitator here at The Site Shed. My passion lies in doing anything that helps trade based organisations grow. My other company, Tradie Web Guys, helps tradespeople stand out online, while The Site Shed is all about education and resources.

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