356 – Are You Outcome-Focused, or Service-Focused?

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Being service-focused in your business is good, but being outcome-focused in your business is actually what your client really needs. In the competitive world of trade-based business. You have to make sure that your message is getting across and not just making any noise.

In this episode, we talk about how you can really make your business stand out from its competition. By focusing on what truly matters, like how to fix a problem for customers in need of specific services or solutions – rather than just providing any old thing they might be looking at right now-you’ll find yourself becoming an increasingly attractive option because people will know exactly where their needs lie!

Discussion Points: 

00:00 Intro
00:25 Welcome back to The Site Shed Podcast
03:00 The importance of asking WHY?
06:02 Framing up the conversation to define your win
07:00 Shifting our focus from services to outcome
10:00 Figuring out the actual problem and the final outcome
10:30 Getting better qualification process to get quality leads
12:05 Defining your win to get a measurable outcome
14:21 Prioritising the outcome based on agreed win
15:40 Presenting your business to stand out from your competitors
20:00 Importance of capturing data correctly to provide the best solution


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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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