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Most tradies don’t realize this, but there is a story to be found in every project you do. A simple job can become an engaging story that you can use to market your business. You just need to know how to look for them and how to transform them into the right content.
In the last part of the Building Trust and Rapport by Becoming a Great Storyteller series, we invite Bill Mueller and I talk about the type of content to use and what mediums to use that will best reach your customers. We also tackle how you can extract stories and content from projects that you do. We will also share how you can use videos to your advantage and repurpose it however you want.
All this and more will be covered in this episode. Check it out now!
What’s Discussed in This Episode:
0:00 The Elevation Program
3:23 Recap of the past episodes of the series
6:09 Worthy stories are around you everyday
9:27 Storytelling is natural to us
11:30 List down something story-worthy that happened to you today
12:16 Start stories by looking for problems
13:59 Talk about the journey behind the content
14:27 Catch people’s interest with hot topics in the media
15:36 Repurposing different kinds of content
16:30 What mediums to start from
18:37 Getting started on making a video
20:33 Unpolished videos are more authentic
23:37 Make content creation part of your process
25:05 About Story Sales Machine
About the Guest:
Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.
Resources:
- Tradie Web Guys ‘automation’ – (https://www.tradiewebguys.com.au/automation/)
- Tradie Web Guys Elevation Program – (https://www.tradiewebguys.com.au/elevation/)
- Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)
- The Site Shed (https://www.thesiteshed.com/)
- Check out Bill and The Story Sales Machine – (https://www.storysalesmachine.com)
- Access The Story Sales Machine offer (https://www.storysalesmachine.com/get-it-now)
- Listen to parts 1 and 2 of this series
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.
Thank you for tuning in!
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