Laying Your Storytelling Foundation: Know Your Customers

Share on facebook
Share on linkedin
Share on twitter
Laying Your Storytelling Foundation Know Your Customers_site

Subscribe: iTunes | Stitcher | SoundcloudRSS

How you communicate your story is just as important as the story itself. To tradies, their day-to-day tasks are just part of their job, but this is actually interesting information to potential customers. What you say and how you can say it can be the deciding factor between you and your competitor.

This week, we have the second episode in the Building Trust and Rapport by Becoming a Great Storyteller series. We invited Story Sales Machine’s Bill Mueller to continue where we left off and talk about the importance of engaging your customers. Specifically, he talks about the importance of knowing the deeper meaning behind their need for your service. He also suggested a framework that will help you get an insight of their behavior and how to produce content based on that. We also tackle how to make an appropriate call to action and landing page.

Tune in to today’s episode!

What’s Discussed in This Episode:

0:00 The Elevation Program

3:58 Other people are interested in your story even if it seems boring to you

5:46 Sharing information builds trust and rapport

9:35 Start identifying what the customers’ pain points are

12:49 Design a strategy with different depths

16:13 Talk less about who you are and more on what you can deliver

16:47 How to engage customers on a deeper level

20:20 Understand and work through customers’ problems

21:59 Reengagement campaigns

24:44 The post-it note method

30:34 Call to Action

32:54 Your CTA could be too generic

33:54 What journey do you want to take after clicking the CTA

38:07 Summary of the episode

About the Guest:

Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.



Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

If you enjoyed this podcast, please share it with someone.
Also, if you can take 2 minutes to leave us a review, we’ll love you forever.

Google | Facebook | iTunes

leave a reply

Subscribe for Updates


The Site Shed is about helping tradespeople get access to information that can help them run a successful business.
Join our amazing Facebook community of 6,000 global trade-business owners

Recent Posts


Tune in to The Site Shed podcast from wherever you are…
Share This

We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. By clicking “I Accept” on this banner or using our site, you consent to the use of cookies unless you have disabled them