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Series: Business Uncomplicated

Cohost: The AMAZING Ellen Rohr

Series Overview.

As humans, we have a tendency to over complicate things. We do it in our jobs, we do it in our relationships and we do it in our day-to-day lives. Sometimes we need to take a step back so that we can see how we’re doing things, in order for us to make improvements.

In this series, I’m joined by Ellen Rohr who you may have met back in episode 42. If you didn’t hear that episode, I suggest you go back and check it out because it was one of our most listened to episodes.
Ellen has had an amazing journey from being ‘the plumbers wife’, to where she is now as the President of the Zoom Drains franchise company.
Ellen has a world of knowledge and has worked with some huge organisations throughout her career, including Wells Fargo bank. She has an amazing ability to communicate in simple terms what most of us would be beating our heads against the wall trying to understand and she delivers it all with a smile and a laugh.
I love any chance to get on the other end of a phone with her and I know you’ll all love this amazing series.

Ellen consults with companies and individuals through her company EllenRohr.com and has generously offered a special gift for anyone that listens to the show at EllenRohr.com/shed.

Episode 3: D-Day (Decision Day)

We’ve all  ben through that stage in business where we feel like throwing in the towel.

  • maybe you’re tired of chasing payments,
  • maybe you’re tired of clients,
  • maybe you’re sick of being the decision maker,
  • perhaps you’re lifestyle is not what you imagined,
  • maybe you’re not making enough income,
  • maybe your bored and tired of doing the same thing.

Whatever the reason, we all experience times like these at some stage. In this episode, Ellen talks about how to attack the reality of moving on with a level headed approach. Ellen is quoted saying “never quit on a bad day”, which basically means that you need to be responsive, as opposed to being reactive.

Again, be responsive, not reactive.

There’s not point in coming home after a bad day at work, when you’re all upset and throwing it all in. If you’re serious about moving on, Ellen suggests you do the following:

  1. Set a date in your calendar 6-12 months down the track, where you’re going to revisit your status.
  2. Between now and that point, implement a business plan and work towards it, monitoring and measuring everything along the way.
  3. Start to think of alternative options for you to move into if you close your business.

The reason she suggests we do this, is because when that date comes around, you need to have clarity in knowing that you’ve done everything in your power to make the business work. There’s little point in quitting on your business if you have not done everything possible to make it work. This way, if you decide to close the doors, you’re doing so knowing that you’ve given it a decent shot and you’re making the correct decision.

Anyway, dive right into this episode. You’re going to love it!

Link to episode 1 – Get a grip on your financials
Link to episode 2 – Business Planning Made Easy

Click on the image to get a hold of Ellen’s ‘Quick Financial Check’ document.
It’s a game change and it’s FREE!!!

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Matt Jones
Founder at The Site Shed
I'm the facilitator here at The Site Shed. My passion lies in doing anything that helps trade based organisations grow. My other company, Tradie Web Guys, helps tradespeople stand out online, while The Site Shed is all about education and resources.
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