183 – The 1 Page Marketing Plan

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‘The One Page Marketing Plan’ with Allan Dib

How this podcast with Allan Dib happened.

I love to read. Business books especially. I just love the wisdom I can extract from them. 

I love them so much, that I recently started a Youtube playlist on The Site Shed’s channel called ‘Book Reviews’

Please go like and subscribe by the way. I’d appreciate that 😉

Anyway, every now and then I stumble across a brilliant book. One that just stands out. ‘The 1-Page Marketing Plan’ certainly did that. I absolutely loved it.

As it happens, Allan’s PR associate saw that I had been doing book reviews on YouTube and reached out to me to see if I’d like to review the book. At this stage, she was unaware that I had already read it and it was on my list of books to review. 

I replied to the email, putting forward the opportunity for Allan to appear on the podcast to try to make the principles of the book more relatable to tradies and contractors…to which they both gladly accepted. 

And so here we are. 

Click here, or the image below to see Matt’s Book review

About this podcast

I asked Allan to apply the philosophies from his book directly to trade businesses in this podcast, which was awesome. The book itself is amazing, however to have the author himself relate his work to the businesses of a tradie/contractor was really powerful. 

I have no doubt that you’ll absolutely love this podcast. It’s the first one of its kind I’ve recorded and I’m absolutely thrilled with the outcome. 

Please leave us a review and some comments to let us know what you think. We’d love to hear it. 

Allan has generously left behind a handful of awesome resources that you can get hold of. Fill in your details and go to the page. 

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Reviews

The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

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Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

The Site Shed visual resource for trade business owners
Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton, construction business owner and Site Shed listener testimonial
Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax, construction company owner and Site Shed listener testimonial
Michael Mullinax Construction Company Owner
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