Why Tradies Need to Shift Their Search Strategy Now
The way people search online is evolving fast—and if you’re still relying on old-school SEO tactics, you’re missing out on opportunities.
In Episode 443 of The Site Shed Podcast, Matt Jones breaks down the rise of AEO (Answer Engine Optimization) and what it means for trade businesses trying to win online. If your goal is more qualified leads, booked jobs, and predictable growth, this episode is your roadmap to the future of search.
👇 What Is AEO (Answer Engine Optimization)?
AEO is all about getting your business to show up in answers—not just rankings.
Whether someone asks Siri, Google, ChatGPT, or Alexa a question, AEO helps your content be the one that gets picked up. It’s about creating concise, relevant, and helpful answers to the exact questions your customers are asking.
💥 Why SEO Alone Won’t Cut It Anymore
Search is moving beyond keywords and rankings. People are:
Speaking their search queries (thanks to voice assistants)
Asking full questions instead of typing short phrases
Getting answers directly—without even clicking a link
That’s where AEO comes in. You’re not just trying to rank—you’re trying to own the answer.
🔧 5 AEO Strategies for Tradies
- Answer Real Customer Questions
Create content that solves problems and answers specific questions. Think: “Can a plumber fix a dishwasher?” or “How much does it cost to rewire a house?” - Optimize FAQ Pages and Local Content
Add FAQs to key service pages. Create project galleries that highlight your services in specific suburbs. - Use YouTube for Quick, Clear Answers
YouTube is a search engine—owned by Google. Use it to your advantage by creating short, helpful videos. - Structure Your Website for Voice Search
Make sure your headings, meta descriptions, and schema are designed to help Google pull quick answers. - Combine AEO with Local SEO
Your Google Business Profile is still gold. AEO makes it even more powerful by helping you show up in AI-based local search queries.
🚀 Start Here: Build Your AEO Foundation
Ready to see where your biggest opportunities lie?
👉 Take the Opportunity Assessment Quiz – Answer 15 quick questions and uncover where your best wins are waiting.
Or, if you’re ready to start applying AEO strategies now:
👉 Book a free strategy call and let’s build your roadmap.
