360 – Part 1: Marketing Your Trade-Business Using Video in 2023

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If you’re a tradie business, then you know that video is becoming an increasingly important part of marketing. But what’s the best way to start using video in your marketing strategy? Check out this five step framework for creating videos that will help your tradie business succeed in 2023!

In this new podcast series called “Marketing Your Trade-Business Using Video in 2023”, Cassie Daniels of Builds by Captive Media is going to share with us the 5 step video strategy framework that will help you get there.

Discussion Points: 

00:00 Intro
00:20 Welcome to The Site Shed
03:15 Who is Cassie Daniels
07:45 Why do you need a content strategy
09:22 The 5-Step Strategy Framework
11:07 Importance of setting your goal in marketing your business
13:30 What are the challenges that are stopping you from achieving your goals?
14:23 Getting clear with your audience
22:00 Know the message you want to say


Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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