Series: Google AdWords
Cohost: John Curtis from Reach Local
In my experience of owning a company that builds websites for tradies and contractors, over the years I’ve observed a number of scenarios where people may be familiar with a certain phrase, or word by it’s name, however they’ve lacked a true understanding of what that word represents.
A prime example of that would be websites. Very often when we scope a company, I’ll be told that they need a website because they want to make their phone ring more.
Having a website will help in the sense that now you have a tool that can allow youth be found on a search engine in a direct search, however it’s unlikely that it’s going to make your phone ring unless you apply a marketing strategy to the website.
Another very misunderstood ‘buzzword’ is AdWords.
In this series, I’m joined by John from Reach Local as we shoot to break down the myths around Google AdWords and paid marketing. We explore what types of business AdWords suites and we discuss the reality of how much money you need to be spending to make your campaigns affective.
We also discuss how paid marketing (also commonly referred to as SEM and Pay-Per-Click) fits into what I like to call the ‘digital ecosystem’.
Episode 1: What is Google AdWords
In this episode, John and I talk about the fundamental characteristic of Google AdWords.
It’s a general overview designed to lay a foundation for the following episodes, where we dive deeper into some more detailed topics.
By understanding the basics, you’ll be better equipped with a greater perspective that you’ll be able to relate back to your own business.