KISS – Keep It Simple Silly
As business owners, all too often we fall into the trap of over complicating things.
Sometimes we think that our customers want to hear what we want to hear. We go ahead and create a whole bunch of content that we think is ‘awesome’ and then we sit dumbfounded when we don’t get conversions.
‘Jargon’ and ‘tech speak’ has it’s place, but it’s rarely in scenarios that involve potential customers. More often than not, your customers are coming to you with a limited knowledge of the technical elements of what you offer and they’re less than impressed with the majority, if not all of the ‘amazing’ content that you’ve created for them.
Websites are no different. In fact simplifying your website is often the first step in working towards improving your conversions. In this episode I dive a little deeper into how you can set about down the road to making your website a better journey you and your visitors.
If you need some help with your website, feel free to contact the team at Tradie Web Guys. All they do is websites for trade based organisations, so you’re in safe hands.