TSS016 – Simplify your website

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KISS – Keep It Simple Silly

As business owners, all too often we fall into the trap of over complicating things.

Sometimes we think that our customers want to hear what we want to hear. We go ahead and create a whole bunch of content that we think is ‘awesome’ and then we sit dumbfounded when we don’t get conversions.
‘Jargon’ and ‘tech speak’ has it’s place, but it’s rarely in scenarios that involve potential customers. More often than not, your customers are coming to you with a limited knowledge of the technical elements of what you offer and they’re less than impressed with the majority, if not all of the ‘amazing’ content that you’ve created for them.

Websites are no different. In fact simplifying your website is often the first step in working towards improving your conversions. In this episode I dive a little deeper into how you can set about down the road to making your website a better journey you and your visitors.

If you need some help with your website, feel free to contact the team at Tradie Web Guys. All they do is websites for trade based organisations, so you’re in safe hands.

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The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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