297 – The Knowing-Doing Gap

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Would you believe me if I told you that you are not in charge of your life? Most people won’t believe this. But, if you take the time to look at your daily activities, you’ll find that how we think and feel are products of the subconscious mind that is at work ninety-five percent of the time. Most of these thoughts and programs in the subconscious hold us back from really doing and being the best version of ourselves – personal or business-wise. 

We discuss this in detail in the first of the three-part series with Shawn Feurer. He gives us insight into the knowing-doing gap and how the subconscious plays a huge role in this gap. Shawn also shares the common paradigms that contractors and tradies have. He then challenges the listeners of this podcast episode to think big and start identifying what holds you back from accomplishing the big stuff. 

Tune in to this episode.

What’s Discussed in This Episode:

0:00 The Elevation Program  

4:06 How Shawn became a reformed business coach 

7:07 Who Shawn works with 

8:55 Start with the mindset

11:24 What ‘knowing better, doing better’ means and who needs to know this 

12:35 We’re not in control; the subconscious mind is 

14:24 What are paradigms? 

16:55 How most of us are programmed to do things 

20:00 Those working the hardest are paid the least 

21:17 Know where you’re getting in your own way 

22:42 Most of the programs that run our lives are not true and aren’t ours 

25:51 Common paradigms that most contractors and tradies have 

29:34 Shawn shares a strong paradigm that held him back 

30:22 The KNOWING-DOING gap   

30:51 Think big to get out of your comfort zone and identify what holds you back 

31:39 The number one thing that holds people back

About the Guest:

Shawn Feurer is a reformed business coach turned Mindset mentor. He spent years working with success-minded individuals all over the United States and Canada. His approach is different from that of other consultants. And his processes are both unique and effective, giving you the results you’ve been looking for. His mission is to teach the world how to find freedom and abundance in all areas of life.



Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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