144 – Is SEO complete BS?

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SEO. How to decipher the good, from the bad.

The world of SEO (Search Engine Optimisation) seems to have become a red-hot place for scammers to pull the wool over the eyes of those that don’t know any better.

This podcast came from a post on The Site Shed’s private Facebook community in relation to how legitimate SEO actually is.

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As someone that runs a digital agency (Tradie Web Guys), we deal with SEO on a regular basis. Not in a negative light I might add. Our experience with SEO is fantastic, but sadly the companies we speak with on a daily basis are not always as ‘enthusiastic’.

It’s funny that even though I run a digital agency, if I go a day without getting an email from some company in India trying to sell me SEO or a website, it’s a bloody good day.

I know you’re all getting the same emails. The group told me.

Anyway, the point is, what’s legitimate and what’s BS? What’s expensive and what’s not? What are good results and what are bad? And so on and so forth.

In this podcast, I talk about where SEO was and where it is now. I talk about the problems that exist and the fundamental elements of SEO. I also discuss ‘content creation’ and how to go about making a start.

If you like the topic of SEO and Content, you’ll probably love these too. Go check them out.

If you’d like any help with any of this stuff, I’ve set up a page just for The Site Shed listeners.  to visit.

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The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

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Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

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