197 – How to Generate Rockstar Employee Applications

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How to Generate Rockstar Employee Applications with Danny from BT Academy

Series: Scaling your business from ‘$500k to $5 million’
Guest: Danny Kerr from BT Academy

  • Part One: Building Your One-Page Strategic Plan – [LINK]
  • Part Two: Structuring Your Company for Maximum Productivity – [LINK]

It’s no surprise that BT Academy is one of Canada’s fastest growing companies. As you’ll soon find out, Danny is a friggin business guru. Over the last couple of years, Danny and I have spoken on many occasions and every time, I’m blown away by how awesome he and his business is. If you’re a tradie or contractor, you simply MUST get in BT Academy’s space.

…And lucky for you, you have that option at the bottom of this page.

Danny has been on The Site Shed before for the series titled, The top 3 mistake growing trade businesses make. Go check them out if you want to hear more episodes with him.

  1. Here is the link to episode one – Attracting the right talent.
  2. Here’s the link to spidoe two – Lack of focus on Gross Profit Margin
  3. Here’s the link to part three – Wrong Prioritisation of time

Here’s a bit of a spiel on BT Academy:

Based out of British Colombia, Canada, BT Academy exists to teach businesses how to create a sustainable business structure, using the principles of a franchise model.

Franchises depend heavily on systems and processes, which serves as the fundamental lynch-pin in a franchises ability to operate out of multiple locations while delivering a consistent product/service.

My co-host in this series, Danny Kerr, has a background in franchising. A few years ago, he decided it would be a good idea to educate trade business owners how they can create similar frameworks in their own businesses.

As a result, BT Academy was born and they now help hundreds of organisations, right across Canada and the United States take their businesses to a level that is systemised, profitable and independent of any one person (in most cases the business owner).

In this series, we’ll be talking about how to scale your trade business from $500k to $5 mill. Here are the episodes:

  1. TSS195 – Building Your One-Page Strategic Plan
  2. TSS196 – Structuring Your Company for Maximum Productivity
  3. TSS197 – How to Generate Rockstar Employee Applications
  4. TSS198 – Maximizing Gross Profit in Your Business

If you’re interested in the topic of ‘HR/staff/hiring/recruitment’, check these other podcasts out:

About this podcast, ‘How to Generate Rockstar Employee Applications’

Podcast Highlights:

  • 01:51 – Getting 100 qualified applicants per day
  • 06:17 – It’s not about what you want
  • 09:10 – Recruitment is a marketing process
  • 15:39 – Using LinkedIn correctly
  • 23:17 – The campus recruiting process

The feedback I receive from all of the companies that I speak with from all around the world is that staffing, hiring and retention is the number one issue that trade businesses are having. Apparently, getting great employee applications is no easy feat. 

Now, why do you ting that is? Is it because there are no good people out there? Is it because everyone is stupid? Or is it because your process sucks? 

As leaders, we have to look the truth head-on and accept that in most cases, the reason that we don’t have a great team behind us is that our ’employee applications’ process is rubbish. A poor process equals poor applications, Poor applications equal poor candidates and poor candidates equal poor team members. 

Danny is the recruitment master. He has a number of awesome processes that ensures that he is always recruiting the best people from the best pools. In this podcast, he runs through a number of his tactics, including networking, using LinkedIn, even using colleges as a recruitment ground. It’s brilliant. 

Go and get the templates that Danny has left behind for you and get out there and implement. I want to hear about your successes. 

If you enjoyed this podcast, please take 5 to leave us a review:

No joke, Danny has left behind FOR YOU the most amazing templates, frameworks and business tools, you’ll likely ever get your hands on.

There’s cut and paste templates for hiring and job posting, there are how to videos to follow and there’s even an absolutely incredible figure tracking spreadsheet that took Danny and his team over 50 hours to create…and a video on how to use it. Amazing!

He’s also made some time in his crazy busy calendar for you to have a chat with him and his team, so you can learn how to apply those documents directly into your business. Again, for FREE.

They’ve also got loads more awesome things that they’ll be sending you, so fill in the form, grab your stuff and claim your calendar spot right now!

Just letting you know that BT Academy may send you some more awesome content. If you’re not down with that, don’t fill in this form!

    If you like this content, you should see what else the folks at BT Academy have for you.

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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