342 – All the Leads You Need with Ryan Groth and Chris Wolf

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Leads are an essential part of anybody’s business, it’s technically the reason why your business is
thriving, especially in this day and age where marketing strategies are naturally done online. The
question is, how do you get quality leads without exerting too much effort?

In today’s episode, we have Ryan Groth and Chris Wolf from Sales Transformation Group to talk to us
mainly about these topics: t
raining your tech and staff to look for more leads; diversifying your lead
generation strategy; and t
he three elements of an effective marketing plan.

For every tradie business owner essentially looking for more leads/conversions, this episode is just for you! Tune in to get invaluable insights into getting quality leads without the hassle!

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What’s Discussed In This Episode:

0:00 – Introduction

2:23 – What Chris Wolf does at Sales Transformation Group

4:29 – About the Sales Transformation Group

10:39 – Creating a multi-pronged attack towards lead generation and conversion

14:37 – Focusing the paradigm of your lead production strategy into lead qualification

18:47 – 3 elements of an effective marketing plan

19:24 – Ground Game: The unglamorous stuff of marketing

27:04 – The crux of putting systems and processes in place for your marketing

29:42  – Digital Game: The most undervalued element of a marketing plan

36:32 – Improving your conversion rate through social media

39:35 – Why storytelling is an effective way to get quality leads

46:21 – Special Ops: The part of marketing that involves everything else

About Our Guest:

Ryan Groth is the CEO of the Florida-based Sales Transformation Group, Inc. Over the past decade,
he’s helped roofing companies from around the country improve their technological capabilities Ryan
is a high performing coach and consultant that also does deep dives into the sales organizations.

Chris Wolf is an experienced entrepreneur at the Sales Transformation Group, Inc. He is also a subject matter expert and sales coach for all things in the residential construction space.

If you’d like to know more about them and what they do, head on over to their website, or visit their
Facebook page. You can also follow them on Instagram, or send them an email here.


Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and

Thank you for tuning in! 

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    The Site Shed | Listen Notes


    The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

    Peter Cox Business Man

    Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

    Ben Hern Business Owner

    I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

    Ché Henton Customer

    I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

    Michael Mullinax Construction Company Owner

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