The 7 Business Levers

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Scaling your business to drive sales without the training or experience can easily turn into a disaster,
but it’s not at all impossible. One of the key things to consider in your marketing efforts is putting a
management framework in place, which includes focusing on:

  • Where your numbers are;
  • What’s currently driving profit; and
  • What is being implemented in each area of your business.

In this insightful episode, we’re joined by Pete Williams — a renowned marketing strategist and author of the book, Cadence: A Tale of Fast Business Growth. Pete talks about the 7 Business Levers and how you can apply these areas of focus to your business framework so you can see your business scale in no time. 

Be sure to take note of these straightforward strategies that’ll help you flip that switch for consistent
growth and massive success. Let’s dive in!

What’s Discussed In This Episode:

0:00 Opportunity Analysis

1:55 Welcome to the podcast

2:11 How his book, Cadence, came to be

4:55 How the principles of the 7 Business Levers can help scale your business

8:54 The 7 Levers Framework 

10:56 Why builders end up in the project management space

11:44 Filling the gaps using the framework

14:27 The 7 things that drive profit

20:44 Focus on these areas when you get off the tools

23:59 How to improve profit margin by boosting productivity 

33:36 Why corporate checklists promote consistency

36:18 Applying the Peter Principle

About The Guest:

Pete Williams is a distinguished advisor, Professor of Practice, and author of the multi-awarded book, Cadence: A Tale of Fast Business Growth. He has co-founded a number of businesses including Preneur Group, a consulting firm committed to guiding entrepreneurs through the 7 Levers approach to
business growth.

Connect with Pete Williams:


Books Mentioned in This Episode:

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and

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