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Scaling a business is what business owners dream of. And to get to that point, many components are involved as one thing always impacts another. However, it’s worth noting that although the journey towards success isn’t always a breeze, with a lot of hurdles to be overcome, it’s all worth it once you see the work pay off.
This is what we discuss in my conversation with Patrick Readyhough. He is the owner of a mid-sized roofing company called Pond Roofing that he acquired in the year 2012. He had his fair share of triumphs and trials in business, but it is a mixture of different things that led him to where he is now. We talk about the importance of leveraging your business’s database and how to retain customers instead of always looking for new ones. We also talk about accountability and coaching and how Patrick’s role has evolved over the years he’s been in business.
Tune in to this episode today!
What’s Discussed in This Episode:
0:00 The Elevation Program and Introduction
6:50 Background of Pond Roofing company
8:35 Why Pond Roofing prefers to work with homeowners
10:38 Patrick’s take on the marketing front from his personal experience
13:54 Leveraging your database for the business
16:38 Doing a little bit of everything
17:32 Looking the part so people choose you
20:27 Tools for measuring off maps
21:50 How Patrick acquired his company
27:13 Changes to operations upon acquiring the company
28:50 Empowering your teams to scale your business
30:23 Approach Patrick took to making changes in the company
31:44 Accountability and coaching
33:22 Finding a better way of doing things
34:44 How has Patrick’s role changed throughout the years
37:50 Removing yourself from what you’re doing by bringing other people in
42:13 How your business can benefit most from you
43:03 Recruitment, staff, and retention
49:54 Obstacles and friction points that Patrick learned to navigate
53:43 How Patrick developed into becoming the leader he wants to be
About the Guest:
Patrick Readyhough has been in the home remodeling and construction industry for over 20 years. His journey began in college, running painting crews to help pay for his tuition while attending Virginia Tech. After graduating, he gained experience working for a national homebuilder. In 2010, the timing was right for him to join forces with Betsy Pond. Together, Betsy and Patrick fine-tuned Pond’s operations to increase the overall quality of our customers’ experience, including extra training for installers and estimators, an updated scheduling system, and additional communication points throughout the Pond production process. In 2012, Patrick bought Pond from Betsy, who stayed on as an advisor and assisted with marketing. Patrick has a passion for people and creating personal relationships through every experience he encounters.
Resources:
- Tradie Web Guys ‘automation’ – (https://www.tradiewebguys.com.au/automation/)
- Tradie Web Guys Elevation Program – (https://www.tradiewebguys.com.au/elevation/)
- Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)
- Check out the Pond Roofing website (https://www.pondroofing.com/)
Books mentioned in this episode:
- The 7-Power Contractor: Run Your Contracting Business with Less Stress and More Success (https://www.amazon.com/7-Power-Contractor-Contracting-Business-Success-ebook/dp/B01CSTC8GO)
- Leadership Strategy and Tactics: Field Manual by Jocko Willink (https://www.amazon.com/Leadership-Strategy-Tactics-Field-Manual/dp/1250226848)
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.
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