LinkedIn is often considered a platform for professionals in corporate settings, but it holds untapped potential for tradies and contractors as well. With the right strategies, you can optimise LinkedIn to generate leads, build your brand, and establish valuable connections in your industry. This blog post delves into the insights shared on The Site Shed podcast, offering actionable tips to make the most out of LinkedIn.
Why LinkedIn Matters for Tradies and Contractors
LinkedIn is not just for white-collar professionals. It offers a unique space for B2B interactions, making it ideal for tradies and contractors who work with other businesses. The platform allows you to showcase your skills, projects, and services to a targeted audience. Unlike other social media platforms, LinkedIn provides more advanced search capabilities, helping you reach out to specific job titles, geographic locations, and company sizes.
Personal Profile vs Company Page
Your personal profile often gets more engagement than your company page. However, both are essential for different reasons. Your personal profile allows for more intimate interactions, while your company page can attract followers who may not be connected to you personally. The key is to maintain brand consistency across both.
The Power of Content
Content is king, even on LinkedIn. Share posts that offer value to your audience. This could be tips on best practices, project showcases, or even live videos from your job sites. The ‘boring details’ of your daily work could be the clincher that gets you noticed.
Leveraging Automation and Volume
Automation tools can help you send out multiple connection requests and messages, but it’s crucial to balance volume with quality. While automation can generate 20 to 40 leads per month, focusing on quality can yield better results in the long run.
Instead of sending out cold messages, consider building relationships first. Engage with potential connections by commenting on their posts or even complimenting their work. This slow relationship-building can lead to more meaningful connections.
Utilising Polls and Hashtags
Polls work exceptionally well on LinkedIn. Create polls that resonate with your target audience and invite them to participate. This not only engages your audience but also provides valuable insights into their needs. Similarly, using relevant hashtags can increase the visibility of your posts.
Groups and Communities
LinkedIn allows you to join up to 100 groups. Being part of relevant groups can increase the reach of your content, as it may appear in the news feeds of group members, even if they are not directly connected to you.
Sales Navigator and Other Tools
Sales Navigator offers advanced search capabilities and is worth the investment if you use it effectively. However, if you’re not keen on using it, LinkedIn also offers message advertising features that can be equally effective.
- Optimise LinkedIn by maintaining a consistent brand image across your personal profile and company page.
- Focus on creating valuable content that resonates with your target audience.
- Balance automation and volume with relationship-building for more meaningful connections.
- Utilise polls, hashtags, and groups to increase the visibility and reach of your content.
- Consider using Sales Navigator or message advertising features for advanced targeting.
By implementing these strategies, you can optimise LinkedIn to become a powerful tool for your trade or contracting business.
Ready to dive deeper into these topics? Don’t miss out on our full podcast episode with Kaylene Grieve. Click the button below to start listening!
Video Discussion Points:
01:29 Facebook-like platform, marketer perspective, engagement, dislikes, lead generation.
06:03 LinkedIn strategies to increase visibility.
08:53 Optimise profile with search terms & keywords.
12:20 LinkedIn offers more targeted advertising options.
18:11 Year, Caroline, polls, personalised outreach, message ads.
21:52 Trade space offers opportunities to showcase work.
24:48 Target audience groups can amplify content reach.
27:44 Twitter and LinkedIn can be useful for networking.
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