The Site Shed Logo

The Opportunity Matrix – How to Spot Great Opportunities

Subscribe: iTunes | Stitcher | SoundcloudRSS

The only thing ever constant in this world is change, and the same is true for trade businesses. The
market just continues to evolve and it will keep evolving. So, you need to either go with the evolution
or get left behind and watch your business go down the drain.

Today, I felt inclined to do a podcast that would help trade business owners spot great opportunities
within their vertical. Most of the time, we find it hard to catch up with new trends that we tend to miss
out on opportunities. We need to capitalise on these emerging trends, but how?

Let me show you how through this simple framework I’ve put together. You can use this for your
business to ascertain whether or not potential opportunities are going to be a hit or a miss. Let’s get
into it!

What’s Discussed In This Episode:

0:00 Opportunity Analysis

1:54 Welcome to the podcast

2:27 Prelude to the topic

8:42 Question # 1: Is there a specific market avatar for your product?

9:11 Question # 2: Is there market awareness?

9:24 Question # 3: Is there market potential?

9:44 Question # 4: Does it support a trend?

10:07 Question # 5: Has this technology been around for 12 months?

10:54 Question # 6: Are there competitors?

11:28 Question # 7: Does it have supporting services? Or cross-sell opportunities?

13:16 Question # 8: Does it require certification and compliance?

13:40 Question # 9: Are there financial incentives?

14:13 Question # 10: Are there environmental advantages to this product?

16:09 Bonus Question: What’s the net profit of this specific product?


Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

    If you enjoyed this podcast, please share it with someone.
    Also, if you can take 2 minutes to leave us a review, we’ll love you forever.

    Google | Facebook | iTunes

    leave a reply

    Subscribe for Updates


    The Site Shed is about helping tradespeople get access to information that can help them run a successful business.
    Join our amazing Facebook community of 6,000 global trade-business owners

    Recent Posts


    Tune in to The Site Shed podcast from wherever you are.

    Share This

    Advertise With Us

    If you think you’ve got a product or service offering that could benefit our audience, we’d love to hear from you! 
    Complete this form to let us know a little more about your business, and the type of promotion you’re interested in and we’ll get in touch.

    We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. By clicking “I Accept” on this banner or using our site, you consent to the use of cookies unless you have disabled them