320 – Refocus and Reset Your Mindset

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Are you farther from your business goals than you want to be?

If your business model isn’t serving you anymore, repositioning your focus can go a long way. A technique as simple as identifying what you need to stop and what you should continue doing can help you stay on target.

Nils Vesk, an innovation expert known across the globe, shares with us today the value of being able to recognise the one thing that makes everything else irrelevant, and how this enables you to shift your focus. Nils also talks about the concept of bottlenecks and how to identify and avoid these situations, so you can start reinventing your business.

Tune out all the background noise, it’s going to be one interesting discussion with a lot of takeaways. Let’s get on with it then!

What’s Discussed In This Episode:

0:00 Opportunity Analysis

1:54 Welcome to the podcast

03:50 Nils talks about ‘Ideas with Legs’ and what they do

05:18 Adapting to significant shifts in advertising and lead generation caused by the pandemic

07:31 Four ways to start refocusing

09:17 A simple technique to reinvent your business processes that works

11:19 Applying the “Stop, Start, Keep” framework to keep the business processes organised

13:13 Asking the one question so you can improve your focus

14:13 Why planning for the week is better than planning for the day

15:57 The concept of “bottlenecks”

18:31 Nils shares how mindset affects your business in more ways than one

21:34 How the right mindset can impact your learning & make you an implementer

24:15 How to begin aiming for a higher success rate 

25:39 Outcome goals vs process goals: how structuring helps fix your business processes

30:43 Tip for building traction on business development

33:07 Matt explains habit stacking 

34:08 The 4 questions to ask yourself to get clearer goals

36:14 Steps in resetting your mindset

About The Guest:

Nils Vesk is an international authority on innovation and the inventor of the ‘Innovation Archetypes Process’. He unpacks the million-dollar innovation principles used to create rapid growth for the future. An author of a number of books including “Ideas With Legs – How to Create Brilliant Ideas and Bring Them to Life”, and “Innovation Archetypes – Principles for World Class Innovation”.

Resources:

Books Mentioned in This Episode:

 

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

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