373 – Navigating the Talent Market: A Trade-Based Businesses Blueprint to Success

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As a tradie or contractor, you understand the importance of staying ahead in a competitive market. We have a special guest, Ken Kilday from Leader’s Cut, who will guide you through the talent market and help you succeed. Ken is an executive coach and business strategist, who has the expertise to assist you in achieving your goals. In this blog post, we’ll explore key topics discussed in our insightful conversation with Ken, providing you with practical strategies and actionable insights to propel your trade-based business to new heights.

The Importance of a Company's Story and Transparency

Your company’s story is more than just a narrative; it’s a powerful tool for attracting customers and the right team members. Ken highlights the significance of telling your company’s story, including its mission, values, and objectives. Customers want to connect with a company that aligns with their values, and transparency plays a vital role in building trust.

Adaptation and Change in Businesses

In a rapidly evolving marketplace, adaptation is the key to survival. Ken emphasises the importance of adapting and embracing change for long-term success. Whether you’re a small business or a larger enterprise, being agile, open to feedback, and staying abreast of market trends is essential.

Dealing with Problem Employees and Improving Team Performance

Every business encounters challenges related to problem employees at some point. It’s crucial to let go of problematic employees in order to ensure progress and promote a healthy team dynamic. Ken sheds light on the importance of removing these employees to maintain a positive working environment. Addressing these challenges head-on can lead to increased productivity and a happier work environment.

Finding and Retaining Team Members

Building a strong team is crucial for the success of any trade-based business. Ken shares insights on the hiring process, emphasising the importance of having a well-defined hiring strategy and not settling for mediocre candidates. Additionally, retaining team members requires a focus on training, empowerment, and creating a positive work culture.

It’s undeniable that any business may struggle to provide clear career paths for their employees. It is important to plan career growth, hire for careers rather than just jobs, and find people who share your company’s vision and are keen to grow with the organisation.

Hiring Process and Avoiding Bad Candidates

A robust hiring process is essential to avoid costly mistakes. Ken emphasises the need to go beyond surface-level interviews and observe how candidates respond and engage. While perfection is not realistic, striving for an 80% success rate in the hiring process sets you apart from competitors.

Key Takeaways

Navigating the talent market requires a strategic approach and a commitment to continuous improvement. By telling your company’s story, adapting to change, addressing problem employees, fostering team growth, and staying ahead of industry trends, you can position your trade-based business for long-term success. Remember, professionalism, a strong hiring process, and proactive sourcing strategies are key in overcoming challenges and securing your place in a competitive marketplace.
Now armed with these insights from Ken Kilday, it’s time to apply them to your trade-based business and embark on a journey towards excellence. Start implementing these strategies today and watch as your business thrives in the talent market.

Ready to dive deeper into these topics? Don’t miss out on our full podcast episode with Ken Kilday and unlock the blueprint to success in the talent market.

Video Discussion Points: 
00:00 – Tradie Web Guys
01:10 – Intro
02:27 – Welcome Ken Kilday
05:21 – Global skill shortage and professionalization of trades
14:19 – The Challenge of Change: Letting Go of Experienced Team Members
18:17 – Adapting to Change: The Key to Business Success
21:10 – Why Your Customers Care About Your Story
34:04 – Handling Negative Reviews: A Lesson Learned
37:43 – Finding the Right Fit: The Secret to Hiring Success
45:25 – Hiring for a Job vs. Hiring for Career
48:05 – Transparency with your Team
52:30 – Key Points for Building and Retaining Teams
Other Episodes For You to Check Out:

🎙️ Episode 372 – Step Aside, Boss: 5 Leadership Commitments for Empowering Your Team
🎙️ Episode 348 – Finding and Retaining all the Staff you Need


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The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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