About the ‘Grow Your Perfect Business’ series
Welcome to the the Grow your Perfect Business Series from The Site Shed.
This series has been methodically planned to help you through the various stages of business in an order at which (in my experience) they are likely to be relevant.
The whole idea is to leave you with a solid roadmap that you can customise to your business accordingly.
Why? You may ask…
Well quite frankly, in my years of running businesses and speaking with hundreds of amazing business owners, there is one thing that I’ve picked up on that is consistent across the board.
No matter how big or small the business, no one has all of the answers.
Now don’t for a second think that I do…
What I’m trying to communicate is that there is a lot of moving parts to a successful business and getting clarity around them will 100% serve you at some point.
Albeit, perhaps not all at once.
However at some stage, you’ll likely need to address one of the topics that we cover in this series. So hopefully, when that (inevitably) happens, you’ll have a basic understanding of what’s going on.
We’ll be covering a large number of topics, many of which are well and truly ‘above my pay grade’. So as always, I’ve recruited the expertise of specialised collaborators that can shed some light on their area of expertise.
As mentioned already, I don’t have all the answers and I’ve created this framework off my own experiences.
If you have feedback, suggestions, criticism, or praise, please let us know, so we can take it into consideration.
Here are the links to the previous episodes. Make sure you check them out, as each episode ties into the previous.
- Part One. TSS114 – Planning for Success
- Part Two. TSS115 – Personality Profiling
- Part Three. TSS116 – Knowing your customer
- Part Four. TSS117 – Defining your offer
- Part Five. TSS118 – Finding the right help
- Part Six. TSS119 – Defining Job Roles
- Part Seven. TSS121 – Designing The Right Systems For Your Business
Part eight of ‘The Grow Your Perfect Business Series’.
This is – Marketing Your Business
Well, we’re now well and truly into the nitty gritty of what makes a business run. With the last episode on designing and implementing the right systems and this episode on marketing your business, it’s fair to say we have the finishing line in sight and we’re gunning for it.
Marketing is a very important part of any business and in this podcast Will and I dive into not only the common areas of marketing that we might be familiar with, but also the less ‘obvious’ areas, like our own personal brand.
What people and companies often tend to overlook is how the ecosystem works together.
Sure many of us are familiar with ‘AdWords’, or ‘SEO’, however less of us understand how they affect each other.
- What role does your website play in this ‘ecosystem’?
- What role does your uniform play in this ‘ecosystem’?
- What role does your field technician play in this ‘ecosystem’?
Find out in this podcast.
Also, stick around to the end, where Will offers us a framework that we can all benefit from on how to best go about marketing your business.