218 – Using Data to Create an Amazing Customer Experience

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Part Three – Using Data to Create an Amazing Customer Experience

Series: Getting Paid On Time and On-Site
Guest: Marcel Donnelly from Flat Rate NOW

Data has become a significant asset for businesses. We can even say that it has become more valuable than oil. How does this massive statement hold? As data-capturing technologies advance, so do businesses’ opportunities to draw more comprehensive insights from it. Every click and every like leave traces around the Internet. These, in turn, make up an algorithm that companies can analyze.

Data capture and analysis enhances business operations and decision-making. Data collection business is vital in coming up with a segmented list of information and customer data acquisition. Customer data allows companies to track consumer behavior to come up with predictive analytics.
In the last installment of Getting Paid On-Site and On Time series, we’re back with Marcel to discuss the importance of data in business. Furthermore, we also talk about how to use data to create an amazing customer experience.

If you are interested in collecting data, building a database, you may check these episodes:

  • TSS013 – Building a database with Bollo Empire – [LINK]
  • TSS045 – Building your database – [LINK]
  • TSS148 – Stop Working For Free, Time Is Money – [LINK]

About this podcast, ‘Using Data to Create an Amazing Customer Experience’

Podcast Highlights:

  • 04:21 – The importance and impact of data in business
  • 06:54 – Connecting the dots to leverage data
  • 08:01 – The paradigm of digital marketing
  • 10:43 – Data can steer the ship in the right direction
  • 11:30 – Different income streams
  • 12:18 – The importance of building your asset and database
  • 13:27 – Understanding your costs
  • 15:57 – Communicating with the customer about what’s relevant to them
  • 17:24 – Dominant systems
  • 18:11 – Leveraging your historical data
  • 20:57 – Building rapport with your customer

The episode highlights and integrates all the topics from the previous episodes of Getting Paid On-Site and On Time, from upfront pricing to the technologies that improve efficiency, and now, the use of data as a way to create an excellent customer experience. As Marcel said, it’s science and consistency.

Consumer data offers ways to meet customer demands better. With the use of various tools and technology, businesses can collect, organize, and segment these data into use. With access to customer relationship management software, project management tools, and marketing tools, businesses can serve consumers better and provide service that best suits the marketplace.

To get to know more about Marcel’s next-generation upfront pricing plumbing app, visit Flat Rate NOW.

About Marcel Donnelly

Marcel Donnelly is the Director of Flat Rate NOW, Australia’s first choice plumbing software. Based in Sydney, Australia, Flat Rate NOW helps its clients take their plumbing, gasfitting, and drainage business to the cloud. From time and material pricing, they can go to digital flat rate pricing to increase their deals, sales, and save them time.

If you enjoyed this podcast and this series, please take 5 to leave us a review:

Marcel has left behind 5 electrical and 5 plumbing inspection checklist resources for you to get hold of. They come complete with frameworks and instructions on how to best use them. Complete the form and get taken to the folder that contains all of the documents


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