TSS116_Knowing Your Customer

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About the ‘Grow Your Perfect Business’ series

Welcome to the the Grow your Perfect Business Series from The Site Shed.

This series has been methodically planned to help you through the various stages of business in an order at which (in my experience) they are likely to be relevant.

The whole idea is to leave you with a solid roadmap that you can customise to your business accordingly.

Why? You may ask…
Well quite frankly, in my years of running businesses and speaking with hundreds of amazing business owners, there is one thing that I’ve picked up on that is consistent across the board.

No matter how big or small the business, no one has all of the answers.

Now don’t for a second think that I do…
What I’m trying to communicate is that there is a lot of moving parts to a successful business and getting clarity around them will 100% serve you at some point.

Albeit, perhaps not all at once.
However at some stage, you’ll likely need to address one of the topics that we cover in this series. So hopefully, when that (inevitably) happens, you’ll have a basic understanding of what’s going on.

We’ll be covering a large number of topics, many of which are well and truly ‘above my pay grade’. So as always, I’ve recruited the expertise of specialised collaborators that can shed some light on their area of expertise.

As mentioned already, I don’t have all the answers and I’ve created this framework off my own experiences.
If you have feedback, suggestions, criticism, or praise, please let us know, so we can take it into consideration.

Here are the links to the previous episodes. Make sure you check them out, as each episode ties into the previous.

Also, if you’re digging the work we do, please let us know by leaving a review on iTunes | StitcherSoundcloud, or YouTube.

 

Part three of ‘The Grow Your Perfect Business Series’. This is – Knowing Your Customer with Greg Hamlyn

Leading on from the previous podcast where we talked about personality profiling if this episode, where we’re taking the focus off us as individuals and placing it on our customers and our clients. We’re talking about knowing your customer, which is a fundamental checkbox that every business or product needs to understand in order to gain market traction. I’ve asked Greg Hamlyn from Trades Coaching to come back on the show in this episode as I know in his paid coaching program, there’s a significant section that relates to creating your customer avatar/knowing your customer and really targeting your product towards a specific market. In this podcast, Greg and I follow the framework that he uses in his program, which covers off on everything from defining the types of jobs that you want to do, right through to customer profiling, creating your avatar and how to establish if your solution will fit your location. The framework that we follow is available in the section below, so be sure to grab a hold if it, along with a handful of other tools that he’s generously left behind for you folks in previous appearances on The Site Shed.

If you want to reach out to Greg, you can get him at TradesCoaching.com, or via email at [email protected].

Here are the previous The Site Shed podcasts that Greg has appeared on. Go check them out. Series – How to stop competing on price and get paid for bids, quotes or proposals

Series – How find a good contractors and team members

I hope you enjoy this episode and once again, PLEASE leave us a review at iTunes | Stitcher | Soundcloud, or YouTube.

Greg and the ‘Trades Coaching Team’ have generously prepared these epic business tools for The Site Shed listeners for absolutely FREE.

Make sure you grab them, they’re game changers!

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Reviews

The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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