The Site Shed Logo

What Do You Want, and How Are You Going to Get It?

tss255 site
Subscribe: iTunes | Stitcher | SoundcloudRSS

As business owners, most of our focus goes to turnover rates, revenues, and profit margins. However, we often fail to see the bigger picture and realise we’re nowhere near our business’ end-goal. Sometimes, you need to take your foot off the pedal, get in touch with the people that make up your team, and reevaluate whether you are still working towards the goal that you initially set for your business.

In Part 1 of the ‘Strategic Planning For Business Success’ mini-series, we have Kim Archer from Business Development Resourcesa company that provides training and coaching services to the HVAC industry—to share with us the value of communicating with your team and how it is essential in bringing in the right talent. With her experience, she will share with us the essence of rediscovering your personal goals to better advance your business.

Reconnect with your team members and effectively work your way towards your end-goal by tuning in to this episode.

What’s Discussed in This Episode: 

  1. Regularly revisiting your strategies is a big turning point for your business [03:31]
    • Business plans are built to support your personal goals [4:09]
    • Business requires perseverance to get to the end-goal [06:18]
    • It’s not what you turn over, it’s what’s leftover [07:29]
  2. BDR’s journey in the training and coaching industry [09:12]
    • Training vs coaching [11:09]
  3. Who can benefit from today’s topic [11:55]
  4. Recruitment: The biggest challenge to any business [14:19]
    • How to keep the right talent [14:49]
  5. What and how to communicate better with your team [15:15]
    • The goal should be to get bigger, not to increase profit margin [18:37]
    • Unresolved turnover issues hinder business growth [19:41]
    • The essence of sharing your business plan with your team [20:40]
  6. Communicating your mission statement with your team [22:13]
    • The mission statement brings unity in your team [23:38]
    • A good value, mission, vision statement attracts good talent [24:22]
    • Maintaining good energy within the team through effective communication [25:05]
  7. The essence of rediscovering your personal goals [27:37]
    • Breaking those goals down into bite-sized chunks is empowering [29:12]

About Our Guest:

Kim Archer is the Vice President of Profit Coach at Business Development Resources Inc., a company that provides training and coaching to the HVAC industry. Starting out as a bookkeeper, she has then discovered ways on how to drive profit and growth. She now helps businesses in developing best practices to move them forward.



Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

    If you enjoyed this podcast, please share it with someone.
    Also, if you can take 2 minutes to leave us a review, we’ll love you forever.

    Google | Facebook | iTunes

    leave a reply

    Subscribe for Updates


    The Site Shed is about helping tradespeople get access to information that can help them run a successful business.
    Join our amazing Facebook community of 6,000 global trade-business owners

    Recent Posts


    Tune in to The Site Shed podcast from wherever you are.

    Share This

    Advertise With Us

    If you think you’ve got a product or service offering that could benefit our audience, we’d love to hear from you! 
    Complete this form to let us know a little more about your business, and the type of promotion you’re interested in and we’ll get in touch.

    We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. By clicking “I Accept” on this banner or using our site, you consent to the use of cookies unless you have disabled them