243 – How to Obtain Winning Reviews for Your Business

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Reviews and testimonials are conversion factors which tradespeople and contractors shouldn’t neglect. Time and time again, we’ve seen people become customers after reading positive reviews or testimonials. The power of reviews is definitely something that tradies should learn to harness and manage responsibly.  

In this episode, we put the spotlight on reviews and testimonials. Joe Mikitish is with us today as we dive into the entire landscape including how to obtain reviews, where to put them up, and making them a part of your process. We also discuss how to handle negative reviews when they come up, which happens in any industry. 

If you’re a business owner interested in utilising reviews and testimonials the right way, this episode is exactly what you need.


What’s Discussed In This Episode:

  1. Joe’s background and what Winning Reviews does [06:04]
  2. Who are the businesses they work with [08:01]
  3. The transition to digital word-of-mouth [09:40]
  4. The problem with relying on Facebook and Google reviews [14:47]
  5. Other platforms for reviews [16:37]
  6. The longevity of free real estate in Google My Business [18:37]
  7. Joe’s process around navigating negative reviews [22:00]
  8. Making obtaining reviews as part of the process [25:19]
  9. Soliciting reviews while following Google rules [27:19]
  10. Leveraging customer reviews [32:40]
  11. Re-engaging customers [38:32]
  12. The relationship between reviews and search engine rankings [45:38]
  13. The difference between Google Maps and Google My Business [47:53]
  14. Publishing reviews on your website [50:44]
  15. Reviews as social proofs [52:36]

About Our Guests

Joe Mikitish is the co-founder of software company, Winning Reviews. Coming from an engineering background, he has worked for companies like Microsoft and HP. He started a cloud computing company in 2005. Winning Reviews later spinned-off from that after he realised the value of reviews.

For any follow up questions, just post your questions to Joe at our Facebook group

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in! 

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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