226 – Using LinkedIn to Create Business Opportunities

Subscribe: iTunes | Stitcher | SoundcloudRSS

Part Three – Using LinkedIn to Create Business Opportunities

Series: How to Use LinkedIn as a Tradie
Guest: Jacob Bracey, founder and director of Underdog Agency

There are 750 million users on the LinkedIn platform. The problem for most business owners is how to tap into the potential partners and clients among the millions of users. How can you do that?

Today’s episode is the third and final instalment of our LinkedIn series with the Underdog Agency founder, Jacob Bracey. In the last episode, we talked about understanding the value of LinkedIn as a platform. In this episode, we’re here to talk about engagement and outreach strategies that work.

If you’re looking for a way to reach your target market among the millions of possibilities, then make sure to tune in to the show. We’ll guide you on how to increase your reach to grow your business.

For other stories on building a profitable business, check these episodes:

  • TSS122 – Marketing Your Business – [LINK]
  • TSS171 – Building Won’t Make You A Million Bucks, Marketing Will – [LINK]
  • TSS198 – Maximising Gross Profit in Your Business – [LINK]

About this podcast, ‘Using LinkedIn to Create Business Opportunities’

Podcast Highlights:

  • 07:13 – The problem with LinkedIn
  • 08:48 – Starting a relationship with a potential client or partner
  • 13:29 – Facebook versus LinkedIn posts
  • 15:01 – Expanding reach through clients
  • 15:47 – Setting up a company page on LinkedIn
  • 17:38 – Using Sales Navigator for leads
  • 20:56 – Importance of profile taglines

This episode shares LinkedIn outreach and engagement strategies that you can use to grow your market. It also explains how to use the powerful Sales Navigator, a convenient tool to look for potential clients and partners for your business.

This final episode wraps up our LinkedIn series. Here’s a quick recap of this 3-part talk: first, we gave a step-by-step tutorial for creating your LinkedIn profile. Then, we talked about understanding the value of LinkedIn as a platform. Finally, in this episode, we shared outreach and engagement strategies to increase your reach. I hope that you have learned a lot, and you’ll be able to use what you learned for your business.

About Our Guest

Jacob Bracey is the founder of the digital marketing agency, Underdog Agency. By using powerful strategies and making use of LinkedIn as a lead generation channel, Underdog Agency helps businesses grow by reaching new audiences and closing more deals. From manufacturers to suppliers and point of sale, Jacob and Underdog Agency aims to boost companies’ networks and pipelines with more opportunities.

You can contact Jacob directly at [email protected]. You can also reach him on LinkedIn and WhatsApp.

If you enjoyed this podcast and this series, please take 5 to leave us a review:

Jake has left behind a great resource for you to grab hold of.

Leave a Reply

Your email address will not be published. Required fields are marked *


Search past episodes of The Site Shed.

The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

Subscribe To Our Audio Podcasts!

Share This

Advertise With Us

If you think you’ve got a product or service offering that could benefit our audience, we’d love to hear from you! 
Complete this form to let us know a little more about your business, and the type of promotion you’re interested in and we’ll get in touch.

We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. By clicking “I Accept” on this banner or using our site, you consent to the use of cookies unless you have disabled them