225 – How LinkedIn Works Best For Tradies

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Part Two – How LinkedIn Works Best For Tradies

Series: How to Use LinkedIn as a Tradie
Guest: Jacob Bracey, founder and director of Underdog Agency

Did you know that there are around 750 million LinkedIn users around the world? A vast amount of traders, contractors, and blue-collar industry workers are now on LinkedIn and using it as a business resource. Why? What makes LinkedIn an effective platform?

Today’s episode is part two of our How to Use LinkedIn as a Tradie series with Underdog Agency founder, Jacob Bracey. In the last episode, we talked about the know-how of building your profile the right way. In this episode, we’re here to talk about the tools and features LinkedIn offers that you might not be familiar with, but can help you find potential customers.

If you’re looking for a way to grow and expand your business, make sure that you tune it to this podcast. As we dive into the value of LinkedIn, you will learn how this can be possible.

For other business development stories, you may check these episodes:

  • TSS171 – Building Won’t Make You A Million Bucks, Marketing Will – [LINK]
  • TSS186 – How To Make The Most Out Of Your Network – [LINK]
  • TSS220 – Valuing Your Trade Business – What You Need To Understand – [LINK]

About this podcast, ‘How LinkedIn Works Best For Tradies’

Podcast Highlights:

  • 05:04 – LinkedIn as a professional business platform
  • 06:52 – The start and growth of LinkedIn
  • 09:07 – Free and premium features
  • 11:42 – Building referral networks and relationships
  • 14:01 – Connecting with clients
  • 16:44 – LinkedIn is not for generating leads
  • 17:41 – The advantages of having a LinkedIn profile
  • 19:50 – Presence and opportunities

The episode highlights the value proposition of LinkedIn and how it becomes useful in connecting with people that can deliver you potential business growth. This is an instrumental series for those who have an audience or a target market.

In the next and final installment of this series, we’re going to talk about some of the outreach and engagement strategies that you can apply to your LinkedIn profile. I hope you enjoyed this episode and share this with somebody that will benefit from it as well.

About Our Guest

Jacob Bracey is the founder of the digital marketing agency, Underdog Agency. By using powerful strategies and making use of LinkedIn as a lead generation channel, Underdog Agency helps businesses grow by reaching new audiences and closing more deals. From manufacturers to suppliers and point of sale, Jacob and Underdog Agency aims to boost companies’ networks and pipelines with more opportunities.

You can contact Jacob directly at [email protected]. You can also reach him on LinkedIn and WhatsApp.

If you enjoyed this podcast and this series, please take 5 to leave us a review:

Jake has left behind a great resource for you to grab hold of.

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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