301 – How the Apple vs Facebook Feud Will Affect Your Trade Business

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Digital giants, Facebook and Apple, are at war! What does this mean for the consumer? Who will be largely affected by the changes that these tech giants will implement? What strategies should we have in place to make sure that our businesses will not suffer? 

In this podcast episode, my guest Ilana Wechsler, gives us the details regarding the feud happening between Apple and Facebook. She talks about software updates to the iPhone that will allow users to opt-in or out of Facebook’s data tracking. Ilana also gives the steps that you should do when you log-in to your Facebook ads account. We also tackle why it’s important that you don’t place all your eggs in one basket.

Learn more from tuning in to this episode today.

What’s Discussed in This Episode:

0:00 The Elevation Program  

4:02 Ilana’s pivot in her business  

6:01 Apple and Facebook are at war 

6:34 Apple’s phone software update 

7:51 What happens if you enable Facebook to track you 

10:12 Does the software update drive sales up or down for iPhones?
10:54 The impact of the update on small businesses and Facebook 

11:33 Google will cut cookie tracking by end of the year 

13:47 The result of explicitness of Facebook’s data tracking 

15:39 Is the choice to opt-in or out of data tracking a better move?

16:48 The need to invest and apply resource to your database 

18:03 Using ads to build a database

18:42 Email marketing 

19:42 Steps to do in your ad account now 

23:34 Do not put all your eggs in one basket 

24:39 Are tradies affected by the changes in Apple and Facebook? 

26:00 Massive changes are to be expected industry wide

About the Guest:

Ilana Wechsler is a former data analyst turned Pay Per Click (PPC) marketing expert. She continues to run a dedicated PPC agency and managed well over $30 millions of dollars on behalf of clients. However, now, Ilana’s commitment to herself is the passing on of the knowledge she’s learned in her agency, especially what is working right now..



Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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