TSS105_Giving Your Business a Merry Christmas with Festive Marketing

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As we enter into the holiday period, some festive marketing ideas can help keep your customers happy and your bills to get paid.

With: Matt and Will from Growth Labz

Coming into the Christmas season, some companies get inundated with jobs from people that want things done before the break, while it’s ‘crickets’ for others.

The aim of this podcast is two fold.

  • First and foremost, how can you best serve your customers coming into the festive season?
  • Secondly, how can you best service your business coming into the Christmas/New Year break?

Christmas can be a chaotic time for most of us and the last thing we need in the lead up is avoidable problems. As tradies and contractors, when your customers are coming to you with a problem, it’s often can be a pretty gnarly one, so better to get to them, before they get to us.

Examples: Sewers are blocked, power is out, garden is overgrown, etc.

As a business owner, you have a responsibility to your customers to ensure that their previous problems don’t recur. Especially at a time like Christmas, when family and entertaining is on the cards.

How proactive are you in making sure your customers are not going to run into problems this year? Have you reached out to connect? Have you put a reminder in your calendar to get hold of them prior to their problem coming back? If not, why not?

What do you think your customer would prefer? You approaching them offering to reduce the chance of a problem occurring, or them calling you with an emergency because a disaster has occurred? It’s a no brainer.

And of course, it’s a double edged sword. Sure you’re being proactive in solving their problems before they arise, however you’re also at the same time building professional rapport, while at the same time creating a nice passive income stream for yourself.

In this podcast, Will and I talk about how you can use your website, along with some smart festive marketing techniques to best serve your customer, while at the same time increasing your turnover. If you find a company on Earth that doesn’t want to achieve that, please let me know, so I can get them on the podcast…and shred them.


If you like this podcast, you’ll likely enjoy the following. Go check them out.

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The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

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I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

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