TSS117_Defining Your Offer

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About the ‘Grow Your Perfect Business’ series

Welcome to the the Grow your Perfect Business Series from The Site Shed.

This series has been methodically planned to help you through the various stages of business in an order at which (in my experience) they are likely to be relevant.

The whole idea is to leave you with a solid roadmap that you can customise to your business accordingly.

Why? You may ask…
Well quite frankly, in my years of running businesses and speaking with hundreds of amazing business owners, there is one thing that I’ve picked up on that is consistent across the board.

No matter how big or small the business, no one has all of the answers.

Now don’t for a second think that I do…
What I’m trying to communicate is that there is a lot of moving parts to a successful business and getting clarity around them will 100% serve you at some point.

Albeit, perhaps not all at once.
However at some stage, you’ll likely need to address one of the topics that we cover in this series. So hopefully, when that (inevitably) happens, you’ll have a basic understanding of what’s going on.

We’ll be covering a large number of topics, many of which are well and truly ‘above my pay grade’. So as always, I’ve recruited the expertise of specialised collaborators that can shed some light on their area of expertise.

As mentioned already, I don’t have all the answers and I’ve created this framework off my own experiences.
If you have feedback, suggestions, criticism, or praise, please let us know, so we can take it into consideration.

Here are the links to the previous episodes. Make sure you check them out, as each episode ties into the previous.

Also, if you’re digging the work we do, please let us know by leaving a review on iTunes | StitcherSoundcloud, or YouTube.


Part four of ‘The Grow Your Perfect Business Series’.
This is – Defining Your Offer with Greg Hamlyn

In the last couple of podcasts, we’ve been talking a lot about profiling. Specifically, personality profiling and customer profiling, however in this podcast, we’re going to talk about ‘product profiling’ by defining your offer.

Once again, I’m joined by Greg from Trades Coaching as we embark on the process of getting to the core of how to design and define your offer.
For the benefit of your organisation and certainly your customers (which we created an ‘avatar’ for in the previous episode, it’s really important that you have considered all things when it comes to building a solution for a specific market.

As Greg eludes to in this recording, you don’t want to be labelled as a ‘Jack of all trades and a master on none”.
If you follow the principles in this podcast and better still, apply the (FREE and downloadable) framework that you can get form the material that Greg’s left here in the show notes, your offer/service/product will have clarity and relevance to your audience.

If you want to contact Greg about ‘Defining Your Offer’, or anything else business related, you can get him at TradesCoaching.com, or via email at [email protected].

Here are the previous The Site Shed podcasts that Greg has appeared on. Go check them out.

Series – How to stop competing on price and get paid for bids, quotes or proposals

Series – How find a good contractors and team members


I hope you enjoy this episode in ‘Defining Your Offer’ and once again if you enjoyed the show, PLEASE leave us a review at iTunes | Stitcher | Soundcloud, or YouTube.

Greg and the ‘Trades Coaching Team’ have generously prepared these epic business tools for The Site Shed listeners for absolutely FREE.

Make sure you grab them, they’re game changers!

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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