About the ‘Grow Your Perfect Business’ series
Welcome to the the Grow your Perfect Business Series from The Site Shed.
This series has been methodically planned to help you through the various stages of business in an order at which (in my experience) they are likely to be relevant.
The whole idea is to leave you with a solid roadmap that you can customise to your business accordingly.
Why? You may ask…
Well quite frankly, in my years of running businesses and speaking with hundreds of amazing business owners, there is one thing that I’ve picked up on that is consistent across the board.
No matter how big or small the business, no one has all of the answers.
Now don’t for a second think that I do…
What I’m trying to communicate is that there is a lot of moving parts to a successful business and getting clarity around them will 100% serve you at some point.
Albeit, perhaps not all at once.
However at some stage, you’ll likely need to address one of the topics that we cover in this series. So hopefully, when that (inevitably) happens, you’ll have a basic understanding of what’s going on.
We’ll be covering a large number of topics, many of which are well and truly ‘above my pay grade’. So as always, I’ve recruited the expertise of specialised collaborators that can shed some light on their area of expertise.
As mentioned already, I don’t have all the answers and I’ve created this framework off my own experiences.
If you have feedback, suggestions, criticism, or praise, please let us know, so we can take it into consideration.
Here are the links to the previous episodes. Make sure you check them out, as each episode ties into the previous.
- Part One. TSS114 – Planning for Success
- Part Two. TSS115 – Personality Profiling
- Part Three. TSS116 – Knowing Your Customer
Part four of ‘The Grow Your Perfect Business Series’.
This is – Defining Your Offer with Greg Hamlyn
In the last couple of podcasts, we’ve been talking a lot about profiling. Specifically, personality profiling and customer profiling, however in this podcast, we’re going to talk about ‘product profiling’ by defining your offer.
Once again, I’m joined by Greg from Trades Coaching as we embark on the process of getting to the core of how to design and define your offer.
For the benefit of your organisation and certainly your customers (which we created an ‘avatar’ for in the previous episode, it’s really important that you have considered all things when it comes to building a solution for a specific market.
As Greg eludes to in this recording, you don’t want to be labelled as a ‘Jack of all trades and a master on none”.
If you follow the principles in this podcast and better still, apply the (FREE and downloadable) framework that you can get form the material that Greg’s left here in the show notes, your offer/service/product will have clarity and relevance to your audience.
Here are the previous The Site Shed podcasts that Greg has appeared on. Go check them out.
Series – How to stop competing on price and get paid for bids, quotes or proposals
- How to stand out from your competition
- Qualifying prospects, so they stop wasting your time
- Getting paid for bids, quotes and proposals
Series – How find a good contractors and team members
- Identifying and creating roles in your organisation
- How to find the right staff members for your business
- How to retain your staff
Greg and the ‘Trades Coaching Team’ have generously prepared these epic business tools for The Site Shed listeners for absolutely FREE.
Make sure you grab them, they’re game changers!