The Site Shed Logo

TSS117_Defining Your Offer

Defining Your Offer podcast from The Site Shed
Subscribe: iTunes | Stitcher | SoundcloudRSS

About the ‘Grow Your Perfect Business’ series

Welcome to the the Grow your Perfect Business Series from The Site Shed.

This series has been methodically planned to help you through the various stages of business in an order at which (in my experience) they are likely to be relevant.

The whole idea is to leave you with a solid roadmap that you can customise to your business accordingly.

Why? You may ask…
Well quite frankly, in my years of running businesses and speaking with hundreds of amazing business owners, there is one thing that I’ve picked up on that is consistent across the board.

No matter how big or small the business, no one has all of the answers.

Now don’t for a second think that I do…
What I’m trying to communicate is that there is a lot of moving parts to a successful business and getting clarity around them will 100% serve you at some point.

Albeit, perhaps not all at once.
However at some stage, you’ll likely need to address one of the topics that we cover in this series. So hopefully, when that (inevitably) happens, you’ll have a basic understanding of what’s going on.

We’ll be covering a large number of topics, many of which are well and truly ‘above my pay grade’. So as always, I’ve recruited the expertise of specialised collaborators that can shed some light on their area of expertise.

As mentioned already, I don’t have all the answers and I’ve created this framework off my own experiences.
If you have feedback, suggestions, criticism, or praise, please let us know, so we can take it into consideration.

Here are the links to the previous episodes. Make sure you check them out, as each episode ties into the previous.

Also, if you’re digging the work we do, please let us know by leaving a review on iTunes | StitcherSoundcloud, or YouTube.


Part four of ‘The Grow Your Perfect Business Series’.
This is – Defining Your Offer with Greg Hamlyn

In the last couple of podcasts, we’ve been talking a lot about profiling. Specifically, personality profiling and customer profiling, however in this podcast, we’re going to talk about ‘product profiling’ by defining your offer.

Once again, I’m joined by Greg from Trades Coaching as we embark on the process of getting to the core of how to design and define your offer.
For the benefit of your organisation and certainly your customers (which we created an ‘avatar’ for in the previous episode, it’s really important that you have considered all things when it comes to building a solution for a specific market.

As Greg eludes to in this recording, you don’t want to be labelled as a ‘Jack of all trades and a master on none”.
If you follow the principles in this podcast and better still, apply the (FREE and downloadable) framework that you can get form the material that Greg’s left here in the show notes, your offer/service/product will have clarity and relevance to your audience.

If you want to contact Greg about ‘Defining Your Offer’, or anything else business related, you can get him at, or via email at [email protected].

Here are the previous The Site Shed podcasts that Greg has appeared on. Go check them out.

Series – How to stop competing on price and get paid for bids, quotes or proposals

Series – How find a good contractors and team members


I hope you enjoy this episode in ‘Defining Your Offer’ and once again if you enjoyed the show, PLEASE leave us a review at iTunes | Stitcher | Soundcloud, or YouTube.

Greg and the ‘Trades Coaching Team’ have generously prepared these epic business tools for The Site Shed listeners for absolutely FREE.

Make sure you grab them, they’re game changers!

If you enjoyed this podcast, please share it with someone.
Also, if you can take 2 minutes to leave us a review, we’ll love you forever.

Google | Facebook | iTunes

leave a reply

Subscribe for Updates


The Site Shed is about helping tradespeople get access to information that can help them run a successful business.
Join our amazing Facebook community of 6,000 global trade-business owners

Recent Posts


Tune in to The Site Shed podcast from wherever you are.

Share This

Advertise With Us

If you think you’ve got a product or service offering that could benefit our audience, we’d love to hear from you! 
Complete this form to let us know a little more about your business, and the type of promotion you’re interested in and we’ll get in touch.

We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. By clicking “I Accept” on this banner or using our site, you consent to the use of cookies unless you have disabled them