The Site Shed Logo

How to Begin Planning Your Exit Strategy

How to Begin Planning Your Exit Strategy

Subscribe: iTunes | Stitcher | SoundcloudRSS

Most trades business owners are not aware of the fact that they can sell their business. A reason why an exit strategy is not something they plan on doing until later. But from the moment you opened your business, you can already start planning your exit strategy, starting with identifying why you want to exit your business, so you can gear up towards making your business saleable when the time comes.

In today’s podcast episode, I welcome my guest Danielle Putnam. This episode is the first of a three-part series called Exit Strategy vs. Wishful Hoping. We discuss why most business owners fail to create an exit strategy from the beginning. Danielle also shares a framework to follow for an exit strategy and the importance of understanding your organisational chart.

Find out more about what an exit strategy is and how you can start planning it by tuning in to this episode.

What’s Discussed in This Episode:

0:00 Offer and Introduction 
3:08 Danielle shares her story 
7:27 Most business owners don’t have an exit strategy from the get-go
9:48 Most business owners lack an understanding of business dynamics 
13:04 The exit strategy is about freedom 
15:12 Framework for an exit strategy 
16:37 Things a buyer wants to know before buying a competitor 
19:34 The beginning phase of an exit strategy
22:28 Evolution happens in business
23:15 The organisational chart 
24:11 Recognise how many spots you as the owner is filling 
25:23 What true success is
25:57 Have high-level talent in your team 

About the Guest:

Danielle Putnam is the president of The New Flat Rate, a company that she and her father founded in 2011. She is also the immediate past President of Women in HVACR, an organisation that encourages more women to enter the trades. 


Books mentioned in this episode: 

  • Good to Great: Why Some Companies Make the Leap and Others Don’t (


Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

If you enjoyed this podcast, please share it with someone.
Also, if you can take 2 minutes to leave us a review, we’ll love you forever.

Google | Facebook | iTunes

leave a reply

Subscribe for Updates


The Site Shed is about helping tradespeople get access to information that can help them run a successful business.
Join our amazing Facebook community of 6,000 global trade-business owners

Recent Posts


Tune in to The Site Shed podcast from wherever you are.

Share This

Advertise With Us

If you think you’ve got a product or service offering that could benefit our audience, we’d love to hear from you! 
Complete this form to let us know a little more about your business, and the type of promotion you’re interested in and we’ll get in touch.

We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. By clicking “I Accept” on this banner or using our site, you consent to the use of cookies unless you have disabled them