TSS072_Creating engaging content

Engaging content keeps your customers interested.

Series: Becoming an Industry Expert

Cohost: Erin Haskell from HeatingHelp.com

Becoming an Industry Expert Overview.

You may remember back in episode TSS060, when Dan Holohan, who is well regarded as the worlds leading expert on heating joined us on Toolbox Talks. Dan’s journey is nothing short of remarkable. He’s (so far) the author of 18 books on the topic of heating, and the website heatinghelp.com receives millions of views every month, however it wouldn’t have gotten to where it has without his amazing daughter Erin.

When I last spoke Dan, he told me that Erin has taken the business to levels he never thought possible. After recording this series with her, I can see what he meant. Erin has an amazing knowledge of the online space and has been able to impart her skills into the business, thus turning it into a total machine.

Never before have we had someone on the show that can truly claim to be a world renowned expert in their industry/niche, so sit back and take some notes, because this is gold.

Episode 2, Creating Engaging Content

We’ve all been in situations where we’re sent something we simply don’t care about.
It might be a blog post, it might be a video, it might be an email, it might even be a podcast. Clearly not one of ours though…right?

Like it or not, content creation is the hart of relationship building, however engaging content creation is the heart and brains. If your audience is engaged, it’s clear they’re taking an interest in what you’re doing. At the end of the day, it’s all about adding value and if you can do that well, then you’ll be on your way to successfully building the one thing that will reap you countless rewards, TRUST.

I don’t know any platform that creates more engaging content than Heating Help and in this podcast, Erin talks about how with she’s able to use content to break through the noise.
With an active forum that boasts over 10,000 threads, it’s pretty fair to say, she knows what she’s talking about.

Don’t forget to leave us a review on iTunes.

Episode One – Finding Your Niche

Folks, head across to HeatingHelp.com and check out the weekly newsletter. It’s full of awesome, industry relevant content and stories.

You can also reach Erin at:
Email: [email protected]
Social: @HeatingHelp

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The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .