142 – Learn how to make your business stand out with copywriting.

Subscribe: iTunes | StitcherRSS
Subscribe: iTunes | Stitcher | SoundcloudRSS

The fastest way to stand out in a crowd. Copywriting.

With the internet being a necessary evil for every modern business, it’s no secret that ‘Content Is King’. If you want your content to stand out, you need to learn the art of copywriting.

If you like what we’re talking about in this episode, go back and check out these:

Let’s face it, there’s a lot of noise on the internet.

Everyone’s creating content in some form and whether we like it, or not, it’s getting published.

We’re constantly bombarded with blogs, podcasts, videos, images, facebook posts, tweets and dozens of other forms of content and for the better part, most of it goes totally unnoticed. We simply register it as ‘more noise’ and disregard it.

The art of copywriting has been around for a lot longer than you and I. Even longer than language as we know it.

Egyptian hieroglyphics and ancient cave paintings are examples of early copywriting, which told stories through drawings. More recently we have literature in the form of books, newspapers, magazines and encyclopaedias.

Of course like anything, there are those that stand out as ‘experts’ when it comes to copywriting. Benjamin Franklin, Gary Halbert, Rohal Dahl, and so on.

In a world that now gives anyone the right to create ‘content’ via the app on our phones, it’s important that we learn how to create content that stands out from the ‘noise’.

Creative copywriting is a skill that can be learned. No one is born knowing how to do it, it’s a skill that is refined. This means it’s likely that where you are right now, is probably the worst you’ll be.

So where do we start?

In today’s podcast, I’m speaking with Owen Russell, who is a Sydney based copywriter. I’m speaking with him about the do’s and do not’s of copywriting and content creation with the aim of helping you create less noise and start creating better content.

As business owners, we have a responsibility to educate. We need to educate our customers and we need to educate our ‘potential’ customers.

Copywriting is the way we do that. Maybe through our websites, maybe on our social media channels, maybe in newsletters we send out. The bottom line is, we ALL need to get better at telling our story and if there’s anything I’ve learned over the years it’s…

“Copywriting is not a destination, it’s a journey.”

There’s always room for improvement and there’s likely always someone who can teach you how to do it better.

In this podcast, the aim is to help you become better at copywriting, so take note and more importantly…apply what you learn. Your business will thank you.

FREE download

Owen has generously left behind an eBook that he put together to help you learn and understand the basics of SEO. Fill out the form and grab your copy!

Leave a Reply

Your email address will not be published. Required fields are marked *


Search past episodes of The Site Shed.

The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

Subscribe To Our Audio Podcasts!

Share This

Advertise With Us

If you think you’ve got a product or service offering that could benefit our audience, we’d love to hear from you! 
Complete this form to let us know a little more about your business, and the type of promotion you’re interested in and we’ll get in touch.

We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. By clicking “I Accept” on this banner or using our site, you consent to the use of cookies unless you have disabled them