241 – Creating a Content Creation Plan

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Once you have the foundational blocks needed, a solid content creation strategy is necessary to effectively execute your plans and achieve the outcome you want. You don’t want to just wing it, and you don’t have to do it alone either. 

In Part 2 of our ‘Mastering storytelling’ series, Dan and Dani talk about building out the content creation strategy including who to involve, tools to use, and how to deploy it.

If you’re serious about building up your brand through content, now is the time to get moving, so don’t miss this important episode!

Resources:

What’s Discussed In This Episode:

  1. Who creates the content [05:24]
  2. Tying together the content with the brand [07:40]
  3. Getting help from other businesses or other tradies [11:47]
  4. Creating consistency and accountability [15:39]
  5. Using content to direct customers to your site [18:28]
  6. Content comes in many forms [21:52]
  7. Tools for streamlining the process [23:36]

About Our Guests

Dan Reilly and Dani Wales are co-founders of Red Door Project, a construction company based in Melbourne, Australia. Both became recognised personalities in the home interior industry after becoming the “Power Couple” on The Block. They have also been featured on Healthy Homes Australia. Their renovated “Block” houses in both South Melbourne and Bondi have been widely acclaimed as stylish and beautifully resolved. 

Having come on board as Personal Branding Experts at Tradiematepro, Dan and Dani are flying the flag when it comes to content and branding.

If you want to get to know more about them, check out Ep. 234 – Celebrity Tradies Dan and Dani from The Block and Healthy Homes Australia.

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in! 

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The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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