Using LinkedIn to Create Business Opportunities

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Part Three – Using LinkedIn to Create Business Opportunities

Series: How to Use LinkedIn as a Tradie
Guest: Jacob Bracey, founder and director of Underdog Agency

There are 750 million users on the LinkedIn platform. The problem for most business owners is how to tap into the potential partners and clients among the millions of users. How can you do that?

Today’s episode is the third and final instalment of our LinkedIn series with the Underdog Agency founder, Jacob Bracey. In the last episode, we talked about understanding the value of LinkedIn as a platform. In this episode, we’re here to talk about engagement and outreach strategies that work.

If you’re looking for a way to reach your target market among the millions of possibilities, then make sure to tune in to the show. We’ll guide you on how to increase your reach to grow your business.

For other stories on building a profitable business, check these episodes:

  • TSS122 – Marketing Your Business – [LINK]
  • TSS171 – Building Won’t Make You A Million Bucks, Marketing Will – [LINK]
  • TSS198 – Maximising Gross Profit in Your Business – [LINK]

About this podcast, ‘Using LinkedIn to Create Business Opportunities’

Podcast Highlights:

  • 07:13 – The problem with LinkedIn
  • 08:48 – Starting a relationship with a potential client or partner
  • 13:29 – Facebook versus LinkedIn posts
  • 15:01 – Expanding reach through clients
  • 15:47 – Setting up a company page on LinkedIn
  • 17:38 – Using Sales Navigator for leads
  • 20:56 – Importance of profile taglines

This episode shares LinkedIn outreach and engagement strategies that you can use to grow your market. It also explains how to use the powerful Sales Navigator, a convenient tool to look for potential clients and partners for your business.

This final episode wraps up our LinkedIn series. Here’s a quick recap of this 3-part talk: first, we gave a step-by-step tutorial for creating your LinkedIn profile. Then, we talked about understanding the value of LinkedIn as a platform. Finally, in this episode, we shared outreach and engagement strategies to increase your reach. I hope that you have learned a lot, and you’ll be able to use what you learned for your business.

About Our Guest

Jacob Bracey is the founder of the digital marketing agency, Underdog Agency. By using powerful strategies and making use of LinkedIn as a lead generation channel, Underdog Agency helps businesses grow by reaching new audiences and closing more deals. From manufacturers to suppliers and point of sale, Jacob and Underdog Agency aims to boost companies’ networks and pipelines with more opportunities.

You can contact Jacob directly at You can also reach him on LinkedIn and WhatsApp.

If you enjoyed this podcast and this series, please take 5 to leave us a review:

Jake has left behind a great resource for you to grab hold of.

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Matt Jones
Founder at The Site Shed
I'm the facilitator here at The Site Shed. My passion lies in doing anything that helps trade based organisations grow. My other company, Tradie Web Guys, helps tradespeople stand out online, while The Site Shed is all about education and resources.

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