Understanding Intellectual Property (IP) Law

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How up to speed are you with IP Law?

  • Guest – Anthony Verna
  • From – Verna Law
  • Podcast – The Law and Business Podcast
  • IG – @vernalawpc

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Podcast Highlights

  • 04:39 – Legal jurisdiction
  • 06:07 – The worldwide patent myth
  • 06:49 – What is a patent
  • 07:20 – What is a trademark
  • 08:04 – What is copyright
  • 12:00 – A practical example
  • 18:01 – Doing patent research
  • 28:00 – Trading names
  • 35:12 – Domain names
  • 37:02 – The process of protecting IP

About this podcast, titled; ‘Trademarks, Copyright and Patents. Understanding Intellectual Property Law’.

The topic of IP Law can be quite a confusing subject. There are so many rabbit warrens that we can be led down in the space of IP (or Intellectual Property) legalities, so I set out in this podcast to dispel some of the myths and to bring some relatable clarity to some of the common areas.

Those areas being; patents, trademarks and copyright.

My guest on the podcast is IP Law expert, Anthony Verna from Vrna Law. Anthony did a great job of breaking down different areas of IP Law and making them apply to a trade/construction business.

IP protection is a big deal and there are things that we can do, to make sure that our businesses and our assets are safe and protected. During this podcast, I learned the following:

  • Patents are there to protect ideas and inventions
  • Trademarks protect brands as an asset
  • Copyright protects logos, slogans, colours and even shapes.

It was a really interesting conversation. One that I’m sure you’ll learn a lot from and one that I hope will one day protect you from getting into trouble.


Anthony has left behind this handy ‘IP Law Checklist’ for you to download.

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Matt Jones
Founder at The Site Shed
I'm the facilitator here at The Site Shed. My passion lies in doing anything that helps trade based organisations grow. My other company, Tradie Web Guys, helps tradespeople stand out online, while The Site Shed is all about education and resources.

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