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The fastest way to stand out in a crowd. Copywriting.

With the internet being a necessary evil for every modern business, it’s no secret that ‘Content Is King’. If you want your content to stand out, you need to learn the art of copywriting.

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Let’s face it, there’s a lot of noise on the internet.

Everyone’s creating content in some form and whether we like it, or not, it’s getting published.

We’re constantly bombarded with blogs, podcasts, videos, images, facebook posts, tweets and dozens of other forms of content and for the better part, most of it goes totally unnoticed. We simply register it as ‘more noise’ and disregard it.

The art of copywriting has been around for a lot longer than you and I. Even longer than language as we know it.

Egyptian hieroglyphics and ancient cave paintings are examples of early copywriting, which told stories through drawings. More recently we have literature in the form of books, newspapers, magazines and encyclopaedias.

Of course like anything, there are those that stand out as ‘experts’ when it comes to copywriting. Benjamin Franklin, Gary Halbert, Rohal Dahl, and so on.

In a world that now gives anyone the right to create ‘content’ via the app on our phones, it’s important that we learn how to create content that stands out from the ‘noise’.

Creative copywriting is a skill that can be learned. No one is born knowing how to do it, it’s a skill that is refined. This means it’s likely that where you are right now, is probably the worst you’ll be.

So where do we start?

In today’s podcast, I’m speaking with Owen Russell, who is a Sydney based copywriter. I’m speaking with him about the do’s and do not’s of copywriting and content creation with the aim of helping you create less noise and start creating better content.

As business owners, we have a responsibility to educate. We need to educate our customers and we need to educate our ‘potential’ customers.

Copywriting is the way we do that. Maybe through our websites, maybe on our social media channels, maybe in newsletters we send out. The bottom line is, we ALL need to get better at telling our story and if there’s anything I’ve learned over the years it’s…

“Copywriting is not a destination, it’s a journey.”

There’s always room for improvement and there’s likely always someone who can teach you how to do it better.

In this podcast, the aim is to help you become better at copywriting, so take note and more importantly…apply what you learn. Your business will thank you.

FREE download

Owen has generously left behind an eBook that he put together to help you learn and understand the basics of SEO. Fill out the form and grab your copy!

You can reach Owen at

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Matt Jones
Founder at The Site Shed
I'm the facilitator here at The Site Shed. My passion lies in doing anything that helps trade based organisations grow. My other company, Tradie Web Guys, helps tradespeople stand out online, while The Site Shed is all about education and resources.
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