Are you Building your Asset? Matt and Jon Dale have a Discussion

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Guest: Jon Dale from Small Fish Business Coaching

Running a business is not a simple one-step process. It has many aspects you should learn about, especially when you’re aiming for success. The beauty in it is that every business owner can come up with their own strategy. 

Today’s episode is a fantastic discussion about how trade businesses can approach the topic of building assets, using automation, and re-engaging with their customers. The continuous exchange of brilliant ideas and opinions here is something you wouldn’t want to miss. 

Do you want to stand out from the competition? Do you want to hear from different perspectives? Tune in now and learn how to grow your business. 

For more episodes with our special guest, Jon Dale, be sure to check these links out:

  • TSS 204 – Why having decent margins is important – [LINK]
  • TSS 205 – How to sell your value and maintain a solid sales process – [LINK]
  • TSS 206 – Resisting the ‘Discount Pressure’ – [LINK]


About this ‘Podcast with Jon Dale’

Podcast Highlights:


  • 05:00 – Three different types of trade businesses
  • 07:06 – Relationship marketing
  • 14:05 – How email marketing and good content works
  • 21:18 – Increasing the customers’ lifetime value
  • 25:27 – Keeping control of your assets
  • 33:35 – Why people invest in marketing
  • 36:25 – Building an asset for your business
  • 43:43 – Nurturing relationships
  • 58:27 – Creating useful content and changing your perspective
  • 1:07:15 – Proper Data collection and reporting

This episode shares an interesting discussion between two different views about automated marketing. We provide the breakdown of effective email marketing, customer re-engagement, and creating a secure database. With this, I hope you’ll be able to apply this practical knowledge to your business.


About Our Guest

Jon Dale is an experienced business coach from Small Fish Business Coaching. With more than ten years under his belt, he guides business owners and builders on creating, growing, and scaling a profitable business. You can reach Jon through their website or LinkedIn.


If you have other questions, you can hit us up at our Facebook group. Don’t forget, every Friday we’ll be answering your questions through a webinar.

Connect with me on LinkedIn. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in!

Matt Jones on EmailMatt Jones on LinkedinMatt Jones on RssMatt Jones on Twitter
Matt Jones
Founder at The Site Shed
I'm the facilitator here at The Site Shed. My passion lies in doing anything that helps trade based organisations grow. My other company, Tradie Web Guys, helps tradespeople stand out online, while The Site Shed is all about education and resources.

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The Site Shed is about helping tradespeople get access to information that can help them run a successful business.
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