296 – Pulling Your Story Together

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Most tradies don’t realize this, but there is a story to be found in every project you do. A simple job can become an engaging story that you can use to market your business. You just need to know how to look for them and how to transform them into the right content.

In the last part of the Building Trust and Rapport by Becoming a Great Storyteller series, we invite Bill Mueller and I talk about the type of content to use and what mediums to use that will best reach your customers. We also tackle how you can extract stories and content from projects that you do. We will also share how you can use videos to your advantage and repurpose it however you want.

All this and more will be covered in this episode. Check it out now!

What’s Discussed in This Episode:

0:00 The Elevation Program

3:23 Recap of the past episodes of the series

6:09 Worthy stories are around you everyday

9:27 Storytelling is natural to us

11:30 List down something story-worthy that happened to you today

12:16 Start stories by looking for problems

13:59 Talk about the journey behind the content

14:27 Catch people’s interest with hot topics in the media

15:36 Repurposing different kinds of content

16:30 What mediums to start from

18:37 Getting started on making a video

20:33 Unpolished videos are more authentic

23:37 Make content creation part of your process

25:05 About Story Sales Machine

About the Guest:

Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.



Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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