294 – Why Your Story Matters More Than Ever

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Storytelling is ingrained in our DNA because how else would we bring people and each other, together? It sets the ground for the relationships we build which are very important in any trade. However, as effortless as it sounds, tradies don’t put much thought into the potential of a great story to be a deciding factor in earning the customers’ trust.

We welcome you to the first episode of the series, Building Trust and Rapport by Becoming a Great Storyteller. The Story Sales Machine’s Bill Mueller joins us to talk about the importance of storytelling in any industry, specifically in sales, and using email as a powerful storytelling tool. We also cover the art of tying stories into mundane and otherwise routine tasks to create stronger engagements, and ultimately, tradie-customer relationships.

Tune in to this episode now!

What’s Discussed in This Episode:

1:59 The challenge of telling stories in the digital space

04:20 How email becomes relegated into just a tool that sells vouchers

06:00 Being less polished adds authenticity to your storytelling

08:00 People rarely try to re-engage because they get caught up in lead-generation

08:53 You can turn an email into something personal for the receiver

10:30 Worry less about the sale and concentrate on helping people

11:49 There are different spins you can take to make an interesting content

13:04 How a copywriter created an amazing campaign by telling the story of an everyday task

14:44 The importance of storytelling to get people’s attention

16:20 How we continue to build trust and rapport through our podcast

18:00 It’s human nature to put fear into everything we do

20:10 Determine your prospect’s product awareness stage

22:16 Storytelling is powerful in the sales cycle

24:35 Automation can teach and help you a lot with engagement

26:27 What’s in store for the next episode

About the Guest:

Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.



Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher.

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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